What is Miller Fortune Fortune?
Miller Fortune was a brand of beer launched by MillerCoors, a joint venture between SABMiller and Molson Coors, in 2014. It was marketed as a bold and flavorful beer with a higher alcohol content than most domestic beers, appealing to those who were looking for something different and more robust than traditional light beers.
The beer was brewed using caramel malts and Cascade hops, which gave it a distinct taste and aroma. It was packaged in a sleek black bottle with gold lettering, giving it a premium look and feel. The ABV (alcohol by volume) of Miller Fortune was 6.9%, which was higher than most domestic beers but lower than most craft beers.
MillerCoors invested heavily in the marketing and advertising of Miller Fortune, with commercials featuring flashy cars and nightlife scenes. However, despite the initial hype, the beer failed to capture a significant share of the market, and the brand was eventually discontinued in 2016.
Overall, Miller Fortune was an attempt by MillerCoors to appeal to a younger, more adventurous demographic who were looking for something different in their beer choices. While it may not have been a commercial success, it did showcase the company's willingness to take risks and try something new in a highly competitive market.
Frequently Asked Questions about miller fortune fortune
In addition to its signature Miller and Coors brands, MillerCoors produces numerous popular beverage lines, including Milwaukee's Best, Blue Moon, and Leinenkugel's. Its headquarters are in Chicago.
This beer is no longer being produced by the brewery.
True to its original recipe, it's brewed with a proprietary blend of malted barley, hops from the Pacific Northwest, and Miller yeast.
Milwaukee, Wisconsin
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the Miller Brewery at the site of the original Miller Brewing Company complex.
Molson CoorsMillerCoorsSABMiller
Miller Brewing Company/Parent organizations
Miller Fortune is undistilled at 6.9% ABV and crafted with caramel malts and cascade hops for a balanced taste and smooth finish. It's best served in a rocks glass.
Molson CoorsMillerCoorsSABMiller
Miller Brewing Company/Parent organizations
Miller High Life is an American-style Lager. Balanced, approachable and refreshing, it's known for its perfect storm of tiny bubbles. For more than 100 years, Miller High Life has been known as the Champagne of Beers, and it's been served in the same iconic bottle since 1903.
Molson Coors Beverage Company
We are Molson Coors Beverage Company.
From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel's Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands.
Some of the beer brands that Miller is most famous for include Miller Lite, Miller High Life, Miller Genuine Draft, Milwaukee's Best, and the Hamm's family of brands. The Miller brewery in Milwaukee, Wisconsin, is still considered the flagship brewery of the six former Miller Brewing Company breweries.
Commercial Description: A favorite among bartenders, brewers, and beer lovers in general, Miller High Life was launched as Miller Brewing Company's flagship beer in 1903. Its crisp, easy-drinking flavor is the epitome of the American lager category.
Shannon Thorpe
Beer for everyone
Shannon Thorpe, our founder, took this expression and ran (straight to the bank) with it when he founded Fortune Favours in 2016. Shannon threw caution to the wind, quitting his day job, and relocating to the Capital with his young family, amidst a few raised brows.
With its high level of carbonation and clear color, similar to that of Champagne, the winning name that was chosen was Miller High Life, with the slogan, “The Champagne of Bottled Beer.” Originally bottled in mini “champagne” bottles to set it apart from other beers, Miller High Life is the longest running product from ...
BREWER: MILLER BREWING CO. A favorite among bartenders, brewers, and beer lovers in general, Miller High Life was launched as Miller Brewing Company's flagship beer in 1903. Its crisp, easy-drinking flavor is the epitome of the American lager category.
The first introduction of the Miller brand in India was Miller High Life, a classic American premium lager, that was launched in 2011. SABMiller India claims that Miller High Life "is currently the fastest growing premium mild beer in India."
The Miller Brewing Company originated as Frederick J. Miller's Plank Road Brewery, established near what is now 41st and State Streets in 1855. An experienced brewer from Riedlingen, Wurttemberg, Miller purchased the Plank Road Brewery and beer gardens of Charles and Lorenz Best.