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Coors Banquet TV commercial - Así se hace
Coors Banquet

Coors Banquet is a beer brand that has been around since 1873, making it one of the oldest beer brands in the US. The beer is known for its classic taste that has remained unchanged for over a century...

What the Coors Banquet TV commercial - Así se hace is about.

Coors Banquet TV commercial - Así se hace

Coors Banquet's TV spot, 'Así se hace,' is a commercial that showcases the brand's dedication to brewing the perfect beer. The name of the spot, which translates to "this is how it's made," focuses on the brewing process of the Coors Banquet beer and highlights the commitment the brand has to quality.

The commercial starts by showing the rugged terrain of the Rocky Mountains, where the beer's ingredients are sourced. As we see the mountains, we hear a deep, gravelly voice describing how the beer is made in the traditional manner, which is a key part of Coors Banquet's brand identity.

The commercial then proceeds to show the brewing process in detail, including the use of pure water from mountain snowmelt, high-quality grains, the use of consistent yeast strains, and slow aging in Rocky Mountain air. The use of these traditional ingredients and methods to create the perfect beer is portrayed as a way of life that Coors Banquet takes very seriously.

Throughout the commercial, the focus remains on the purity and the natural ingredients that go into making Coors Banquet, and the end result is a beer that is crisp, refreshing, and perfectly balanced.

Overall, the Coors Banquet TV spot, 'Así se hace,' is a tribute to the dedication and traditional practices that make the Coors Banquet beer stand out from the rest. The commercial is a powerful reminder of the importance of quality in everything we consume and the commitment required to achieve it.

Coors Banquet TV commercial - Así se hace produced for Coors Banquet was first shown on television on January 15, 2017.

Frequently Asked Questions about coors banquet tv spot, 'así se hace'

Coors Banquet, sold in a well-known golden can, has been renamed Coors Original. The beer is being brewed in St. John's first - the only place in North America outside of the “Golden Brewery” - meaning those in this province can enjoy it before anyone else.

Founded in 1873, Coors was nicknamed “Banquet Beer” by Clear Creek Canyon miners, who'd drink it in banquet halls or huge banquet tents when there were no halls. The name didn't become official until 1937, when Coors sought to combat the Depression with a strain of nostalgia that somehow didn't involve the 1980s.

Golden, Colo. Coors Banquet is a well-balanced, golden lager that Adolph Coors first brewed in 1873. Since then, Banquet has been brewed only in Golden, Colo., with Rocky Mountain water and Moravian barley.

About 2 years ago they stopped bringing Coors Banquet into Canada (brewed in Golden). They started to rebrand it in Canada to “Coors Original” brewed by Molsons. Almost the same packaging to fool people up here. But the taste is totally different…

As compared to its American adjunct competitors, Coors is a little more flavorful than average-- your call as to whether that's a good thing. The pour is a standard pale yellow, very clear, with a head that dissipates quickly. Sweet corn, slightly syrupy on the nose and the taste follows.

After the mining boom ended - and after 17 long, dry years of Prohibition in Colorado - Coors started using the name "Banquet" to toast the miners who were some of our very first customers. In 1937 Coors officially became "The Banquet Beer" ...

After the mining boom ended - and after 17 long, dry years of Prohibition in Colorado - Coors started using the name "Banquet" to toast the miners who were some of our very first customers. In 1937 Coors officially became "The Banquet Beer" ...

Coors Banquet beer is a traditional light lager, which uses a lot of adjuncts like corn and rice. A true Oktoberfest beer is generally classified as a Marzen, which is a medium to full body lager, made with minimal adjuncts and has a darker color than a light lager.

Coors Banquet Beer is about as classic a take on American lager as you can get. The beer has a sweeter flavor profile with more bright fruity notes than others of the style, with grain, corn, and banana-bread notes making this much more than your everyday lawnmower beer.

The Coors Brewing Company is an American brewery and beer company based in Golden, Colorado that was founded in 1873. In 2005, Adolph Coors Company, the holding company that owned Coors Brewing, merged with Molson, Inc. to become Molson Coors.

Alcohol is what makes you drunk. Coors Light averages 4.2% Alcohol By Volume (ABV), as do most competative Light or Lite branded American beers. Most of the competative non-iight branded American beers run about 5% (6% a rare max.).

Coors Light

The current logo, used since 2015.
TypeBeer, lager
Country of originUnited States
Introduced1978
Alcohol by volume4.2%

Videos

Watch Coors Banquet TV Commercial, 'Así se hace'

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Actors

Actors who starred in Coors Banquet TV Spot, 'Así se hace'

Angel Sabate photo
Products

Products Advertised

Coors Banquet
TV commercials

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