Overview Kellogg's is an American multinational food manufacturing company that produces a wide range of food products, including cereals, snacks, cookies, crackers, and other foods. The Kellogg Compa...
Kellogg's has been running their "Feeding Reading" program for several years, and it's a significant part of their corporate social responsibility strategy. The program aims to promote literacy amongst children by providing them with free books and nutritious breakfasts. They recently launched a TV spot to promote the program and raise awareness amongst parents and caregivers.
The TV spot features a group of children sitting at a long table, enjoying their Kellogg's cereal, and reading books. They're dressed in brightly colored clothing, and their eyes are filled with wonder, as they explore the pages of their books. The narrator introduces the program, explaining that every time a customer purchases a box of Kellogg's cereal, the company will donate a book to a child in need. The TV spot highlights the crucial role played by the program in giving children access to quality books and breakfasts that set the tone for their day.
The Kellogg's Feeding Reading Program is an excellent example of how a company can make a meaningful difference in communities. Beyond just selling cereals, Kellogg's has gone above and beyond to promote children's literacy and access to nutritious meals. The TV spot is a brilliant way to spread the word and spark a conversation around the program. By highlighting the joy and wonder on the children's faces as they read and eat, the spot inspires a sense of hope and possibility. Overall, the Kellogg's Feeding Reading Program and its TV spot are testaments to the fact that companies can do more than just make profits; they can help make the world a better place.
Kelloggs TV commercial - Kelloggs Feeding Reading Program produced for Kellogg's was first shown on television on July 24, 2022.
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