Overview of GlaxoSmithKline (GSK)GlaxoSmithKline (GSK) is a multinational pharmaceutical company headquartered in London, UK. It was formed in 2000 as a result of a merger between Glaxo Wellcome and S...
LupusCheck.com is a website dedicated to providing people with information about lupus, an autoimmune disease that affects millions of people worldwide. The website offers a variety of resources, including educational materials, support groups, and a symptom checker to help individuals determine if they might be experiencing symptoms of lupus.
To promote the website and encourage individuals to learn more about lupus, LupusCheck.com recently released a new TV spot titled 'Brave Face.' The ad features a young woman going about her daily routine, putting on a brave face despite feeling unwell. Throughout the commercial, it becomes clear that she is experiencing a variety of symptoms associated with lupus, including fatigue, joint pain, and skin rashes.
Despite her struggles, the woman remains determined and resilient, refusing to let lupus define her or hold her back. At the end of the spot, she is shown visiting LupusCheck.com, where she can find the resources and support she needs to better manage her condition.
The 'Brave Face' TV spot is a powerful reminder of the impact that lupus can have on people's lives, as well as the importance of seeking help and support when experiencing symptoms. By shining a light on the challenges faced by those living with lupus, the ad encourages viewers to learn more about the disease and take action to support those affected by it.
LupusCheck.com TV commercial - Brave Face produced for GlaxoSmithKline was first shown on television on July 7, 2013.
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Razorfish is a global digital agency based in the United States that focuses on delivering innovative technology solutions to help brands grow their business. Established in 1995, Razorfish has grown...