2023 Volkswagen ID.4 TV commercial - Peekaboo
Advertisers
Advertisers of the 2023 Volkswagen ID.4 TV Spot, 'Peekaboo' Song by Wham! [T1]
Volkswagen
IntroductionVolkswagen is a German automobile manufacturer founded in 1937. Volkswagen's headquarters are located in the city of Wolfsburg, Lower Saxony, Germany. The company is one of the largest aut...
What the 2023 Volkswagen ID.4 TV commercial - Peekaboo is about.
The Volkswagen ID.4 is a futuristic electric SUV that was released in the year 2021. The automaker, Volkswagen, has been heavily promoting the vehicle through different advertising channels, and one of the most notable promotions was the TV spot titled "Peekaboo" featuring the hit song by Wham!
The "Peekaboo" TV spot starts with a group of people driving in the middle of nowhere. The driver is eager to showcase the ID.4's agility and versatility. Suddenly, they arrive at a mysterious tunnel, which piques their interest. As they drive into the tunnel, their surroundings change, and they soon find themselves in a magical world filled with vibrant colors and landscapes.
As the ID.4 maneuvers through the enchanted world, the hit song "Wake Me Up Before You Go-Go" by Wham! plays in the background, adding to the spot's playful and whimsical tone. The ID.4 takes on various terrains showcased throughout the advertisement, from grassy fields to rocky mountains and even driving on water.
As the ID.4 exits the tunnel, the passengers are back in the "real" world but are left with a lasting impression of the vehicle's capabilities and performance. The ad ends with the tagline, "The all-new ID.4 Electric SUV. Don't just make electric, make a statement."
Overall, the "Peekaboo" TV spot featuring the Volkswagen ID.4 and the hit song by Wham! is a fun and creative way to showcase the electric SUV's capabilities. The commercial effectively showcases the vehicle's versatility, agility, and environmental friendliness, all while adding a playful touch to the ad's overall tone.
2023 Volkswagen ID.4 TV commercial - Peekaboo produced for Volkswagen was first shown on television on May 27, 2023.
Song from commercial 2023 Volkswagen ID.4 TV Spot, 'Peekaboo' Song by Wham! [T1]
"Wake Me Up Before You Go-Go" by Wham!
"Wake Me Up Before You Go-Go" is a song by the English duo Wham!, released as a single in the UK on May 14 , 1984. It became their first UK and US number-one hit. The song was written and produced by George Michael, one half of the duo.
Lyrics and Meaning
The song is an upbeat, dance-pop track that encourages listeners to wake up and have a good time. The lyrics include lines like "You put the boom boom into my heart" and "Jitterbug into my brain." The song's title comes from a note that Andrew Ridgeley , the other half of Wham!, left for his parents asking them to wake him up before they went out.
Commercial Success
"Wake Me Up Before You Go-Go" was a commercial success, reaching number one in several countries, including the UK and the US. The song's music video, which features the duo wearing colorful clothing and performing energetic dance moves, also became popular.
Legacy
The song has been covered and sampled by several artists over the years, and is considered a classic of 1980s pop music. It has also been featured in several movies and TV shows, including the film Zoolander and the TV series Stranger Things.
Overall, "Wake Me Up Before You Go-Go" is a fun and catchy song that continues to be enjoyed by fans of pop music around the world.
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Videos
Watch 2023 Volkswagen ID.4 TV Commercial, 'Peekaboo'
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Agenices
Agenices of the 2023 Volkswagen ID.4 TV Spot, 'Peekaboo' Song by Wham! [T1]
Johannes Leonardo
Johannes Leonardo is an award-winning creative agency that is based in New York City. Founded in 2007, the company has grown into a global brand and is known for its innovative and compelling campaign...
PHD USA
PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...
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