Samuel Adams is an American Brewery founded in 1984 by Jim Koch, who named the brewery after his ancestor and American Revolution figure, Samuel Adams. The brewery is known for its handcrafted beers,...
Samuel Adams is a popular beer brand that has just launched a new TV spot called 'Pursue Better', aiming to inspire its customers to reach their full potential. The ad follows the journey of a man who is striving to better himself, both physically and mentally.
The spot starts off with the protagonist jogging through the streets, sweating and panting. The camera quickly switches to him lifting weights and then meditating, all while holding a Samuel Adams beer. The message being conveyed is that it's possible to enjoy a cold beer while still pursuing your goals and striving to better oneself.
The ad's creators want to get across the message that drinking beer isn't something that should be in opposition to self-improvement, but rather can be used as a way to celebrate your achievements while keeping you motivated to work harder. It's a message that is both relatable and aspirational to the audience, as everyone has their own personal aspirations that they want to achieve, yet still want to unwind and enjoy themselves with their favorite beverage.
The TV spot is well-produced, with high-quality visuals and an upbeat soundtrack that strikes the right chords with viewers. Samuel Adams has always been associated with quality beer that's perfect for any occasion and this commercial continues that tradition. It recognizes that beer drinkers are passionate about improving themselves and achieving their goals, and it strives to help them celebrate their victories along the way.
Overall, Samuel Adams' new TV spot 'Pursue Better' is an inspiring and well-executed ad campaign that encourages individuals to push themselves and rise to their full potential while still enjoying moments of relaxation and gratification.
Samuel Adams TV commercial - Pursue Better produced for Samuel Adams was first shown on television on March 26, 2017.
"Jungle" by Jamie N Commons & X Ambassadors"Jungle" is a song by American rock band X Ambassadors and British blues rock singer Jamie N Commons ). It was released as a single on December 18, 2013, by KIDinaKORNER and Interscope Records. The song was included on the soundtrack of the 2014 film "The Amazing Spider-Man 2" and was also featured in a commercial for the Beats by Dr. Dre brand. The lyrics were inspired by the change of pace that Sam Harris and his blind keyboardist brother Casey experienced when they moved to New York.
Music VideoThe music video for "Jungle" was directed by Emile Rafael and Alex Da Kid and was released on June 17 , 2014, on YouTube. The video features the band performing the song in various locations in New York City, including Times Square and the Brooklyn Bridge.
Commercial Success"Jungle" became a commercial success, peaking at number 87 on the US Billboard Hot 100 chart and charting in several other countries, including Australia, Canada, and the United Kingdom. The song was also certified gold in the United States and Canada.
BTS CoverIn 2021, the South Korean boy band BTS covered "Jungle" for a Coca-Cola commercial that aired in Indonesia.
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