What the Robitussin TV commercial - Julie is about.

Robitussin is a leading over-the-counter cough syrup brand known for providing relief from cold and flu symptoms. In its latest TV spot, titled 'Julie,' the brand showcases how the right medication can help you reclaim your health and happiness even in the dreariest of times.

The TV commercial starts with Julie, a middle-aged working woman, sitting at her desk during a seemingly normal day at work. However, as the day progresses, she develops a nasty cough that renders her unable to work or enjoy her day. As the cough worsens and lingers on, Julie's mood also dampens, and her once bright and cheerful demeanor turns dull and withdrawn.

Thankfully, a concerned colleague recommends Robitussin, and Julie heads out to the drugstore to buy the medicine. After taking the recommended dose of the cough syrup, Julie's cough begins to subside, and the dullness in her mood disappears. The ad ends with Julie heading back to work, with a spring in her step, indicating that she has regained her health and happiness.

The Robitussin TV spot 'Julie,' is an excellent example of how a brand can market its product not just as a remedy for cold and flu symptoms but also as the key to maintaining productivity and happiness. By showcasing Julie's dramatic transformation from being a sick and withdrawn person to someone who is lively and happy, Robitussin inspires the audience to take responsibility for their health and wellbeing and use the right medication to keep themselves healthy and productive.

Robitussin TV commercial - Julie produced for Robitussin was first shown on television on September 20, 2020.