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Bens Original TV commercial - Gyeni Family
Ben's Original

Ben's Original is a company that specializes in producing high-quality rice for customers all over the world. The brand was founded on principles of sustainability, social responsibility, and inclusiv...

What the Bens Original TV commercial - Gyeni Family is about.

Bens Original TV commercial - Gyeni Family

Title: Ben's Original TV Spot - 'Gyeni Family'

In a dynamic and heartwarming new television commercial, Ben's Original introduces us to the endearing Gyeni family. The advertisement captures the essence of love, togetherness, and the joy that comes with sharing a delicious meal.

The scene opens with the Gyeni family gathering in their cozy, welcoming kitchen, surrounded by the mouthwatering aroma of a homecooked meal. The camera pans over their smiling faces, each member eagerly anticipating the feast that's about to be served.

The patriarch, Mr. Gyeni, a distinguished man with salt and pepper hair, exudes warmth and kindness. He is seen meticulously preparing a pot of his famous jollof rice, a traditional West African dish filled with rich flavors and vibrant colors.

Mrs. Gyeni, a graceful and nurturing woman, joyfully assists her husband in the kitchen. Her love for her family is evident in every gesture as she sets the table and arranges a platter of golden, crispy fried chicken.

The couple's three children, Alima, Kwame, and Nana, eagerly await their father's scrumptious creation. Alima, the eldest, is a confident and ambitious young woman with a bright future ahead. Kwame, the middle child, is an energetic and curious boy who never shies away from adventure. Nana, the youngest, is a sweet and mischievous little girl with a contagious laugh.

As the family gathers around the table, their laughter and playful banter fill the air. The camera captures their genuine connection and strong bond as they engage in lively conversation, sharing stories of their day and dreams for the future.

The spotlight returns to Mr. Gyeni, who confidently brings the dishes to the table. He takes a moment to bask in his family's happiness before proclaiming, "It's time to enjoy the flavors of love!" The family clinks their glasses together, uplifted by the love and nourishment they share.

Throughout the commercial, the empowering message of Ben's Original resonates: food has the power to foster unity and create lasting memories. Ben's Original, committed to diversity and inclusivity, celebrates the mosaic of cultures and the richness they bring to our lives.

As the commercial comes to a close, the Gyeni family is shown savoring every bite of their meal. Their radiant smiles reflect the satisfaction and contentment that comes with enjoying a delicious, homecooked meal made with Ben's Original ingredients. The screen fades to black, leaving viewers with a warm and inviting feeling—a reminder of the integral role food plays in bringing families together.

Ben's Original TV Spot - 'Gyeni Family' captures the beauty of multiculturalism, love, and authentic connections formed through the joy of sharing good food. It invites viewers to embrace their own family traditions and create their own unforgettable moments around the dining table. As the old adage goes, "Food tastes better when shared with loved ones," and Ben's Original is there to celebrate those moments of togetherness.

Bens Original TV commercial - Gyeni Family produced for Ben's Original was first shown on television on August 15, 2021.

Frequently Asked Questions about ben's original tv spot, 'gyeni family'

Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s.

Uncle Ben's Changing Name To Ben's Original After Criticism Of Racial Stereotyping. Boxes of Uncle Ben Converted Rice on a store shelf.

Uncle Ben was the name of a fictional character, first used in 1946, as a reference to an African-American Texan rice farmer. However, the company said the image used on the Uncle Ben packaging "was a beloved Chicago chef and waiter named Frank Brown.” Why is Uncle Ben's changing its name?

The name Uncle Ben came from an African American farmer in Texas who was renowned for his high-quality rice. According to the brand's website, Gordon Harwell and his partner who co-founded the grains line decided to change the name of what was called Converted Brand Rice in the late 1940s to draw in new customers.

Recognizing the inequities that were associated with the name and face of our brand, we changed our name to BEN'S ORIGINAL™ to signal our ambition to create a more inclusive future while maintaining our commitment to producing the world's best rice.

Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s.

Rice brand Uncle Ben's changing name and logo because of racist connotations. The Uncle Ben's rice brand is getting a new name: Ben's Original, because the previous name and logo has been criticized as a racial stereotype.

According to Mars, the name was originally inspired by a real-life African-American Texas rice farmer, known for the high quality of his products, while the image was modelled after a Chicago maitre d named Frank Brown - who was reportedly paid the equivalent of $50 for his likeness.

May Parker Benjamin Franklin "Ben" Parker, usually referred to as Uncle Ben, was a supporting character appearing in American comic books published by Marvel Comics, usually in association with the superhero Spider-Man (Peter Parker). He was the husband of May Parker and the paternal uncle and father figure of Peter Parker.

Mars, Incorporated BEN'S ORIGINAL™ products are manufactured by Mars Food, part of Mars, Incorporated.

That Uncle Ben was born in 1933 or 34, as he mentioned he was 68 years of age in the first film which is presumably set in 2002.

Greenville, Mississippi In Greenville, Mississippi – where our brand has been produced in the U.S. for more than 40 years, we also announced a $2.5 million investment over 5 years in the local community to help address local needs in education and access to healthy foods.

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