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Bens Original TV commercial - Roommates
Ben's Original

Ben's Original is a company that specializes in producing high-quality rice for customers all over the world. The brand was founded on principles of sustainability, social responsibility, and inclusiv...

What the Bens Original TV commercial - Roommates is about.

Bens Original TV commercial - Roommates

Title: Ben's Original TV Spot, 'Roommates'

Introduction:Ben's Original, a renowned brand in the food industry, recently released a captivating and heartwarming TV spot titled 'Roommates.' This commercial takes viewers on a nostalgic journey centered around the power of friendship, showcasing how the love for Ben's Original rice can bring people together in the most unexpected ways. With its touching storyline, memorable characters, and overall positive message, 'Roommates' serves as a delightful reminder of the joy that can be found in shared meals and lasting friendships.

Plot Summary:The TV spot 'Roommates' opens with a shot of a cozy and inviting apartment. We meet Ben, a young man with a warm smile, who has recently moved to a new city for work. Adjusting to his new surroundings, Ben finds solace in his connection to food, particularly Ben's Original rice, which reminds him of home.

One evening, while cooking his favorite dish using Ben's Original rice, Ben accidentally sets off the building's smoke alarm. In a panic, he rushes to open the windows as smoke billows throughout the apartment. Just when he's about to give up, a door swings open, and a tall, muscular guy named Mike enters the room.

With a calm demeanor, Mike effortlessly cancels the alarm and reassures Ben that everything is under control. Grateful for his help, Ben invites Mike to join him for dinner—a meal featuring Ben's Original rice, of course. The two of them share laughter, stories, and a newfound bond over the table.

As the commercial progresses, we witness the evolution of Ben and Mike's friendship through a series of montage scenes. They go grocery shopping together, have impromptu dance parties in the living room, and support each other through life's ups and downs. The underlying theme is that Ben's Original rice acts as a catalyst for their connection, offering them comfort and bonding moments at every meal.

In the final scene, Ben and Mike, now closer than ever, invite their neighbors over for a potluck dinner. Everyone brings their own signature dish featuring Ben's Original rice, resulting in a diverse and harmonious feast that celebrates unity and multiculturalism.

The TV spot concludes with an uplifting shot of the roommates, gathered around the table, sharing laughter and enjoying the flavors of Ben's Original rice. The screen fades out with the brand's tagline: "Ben's Original. Bringing people together, one meal at a time."

Conclusion:Ben's Original TV spot, 'Roommates,' delivers

Bens Original TV commercial - Roommates produced for Ben's Original was first shown on television on August 15, 2021.

Frequently Asked Questions about ben's original tv spot, 'roommates'

Uncle Ben's Changing Name To Ben's Original After Criticism Of Racial Stereotyping. Boxes of Uncle Ben Converted Rice on a store shelf.

Frank Brown Mars said in the summer that Uncle Ben was a fictional character whose name was first used in 1946 as a reference to an African American Texan rice farmer. The image used on Uncle Ben packaging was a “beloved Chicago chef and waiter named Frank Brown”, the company said.

Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s.

Rice brand Uncle Ben's changing name and logo because of racist connotations. The Uncle Ben's rice brand is getting a new name: Ben's Original, because the previous name and logo has been criticized as a racial stereotype.

The founder of Mars, Forrest E Mars, first branded the rice product as the Original Converted Brand Rice in 1942. The name was then changed to Uncle Ben's Original Converted Brand Rice in 1947. Uncle Ben was the name of a fictional character, first used in 1946, as a reference to an African-American Texan rice farmer.

Its marketing has been criticised for perpetuating racial stereotypes. Titles such as uncle and aunt were used in southern US states to refer to black people, instead of the more formal and respectful "Miss" or "Mister". The name Uncle Ben's was supposedly inspired by a Texas farmer known for his high-quality rice.

Uncle Ben
Full nameBenjamin Franklin "Ben" Parker
SpeciesHuman
Place of originBrooklyn, New York
Supporting character ofSpider-Man

According to Mars, the name was originally inspired by a real-life African-American Texas rice farmer, known for the high quality of his products, while the image was modelled after a Chicago maitre d named Frank Brown - who was reportedly paid the equivalent of $50 for his likeness.

Ben is a masculine name of Hebrew origin meaning “son.” It is related to the name Benjamin derived from the Hebrew Binyamin, which means “son of my right hand.” Ben is a popular pet name for Benjamin, Benedict, Benson, and Bennett, but it is also a well-established and popular first name.

Benjamin "Ben" Parker, usually called Uncle Ben, is a fictional character appearing in the Marvel Universe and was the uncle of the superhero Spider-Man. Modeled after American founding father Benjamin Franklin, the character plays an influential role in the Spider-Man comic books.

The name Uncle Ben came from an African American farmer in Texas who was renowned for his high-quality rice. According to the brand's website, Gordon Harwell and his partner who co-founded the grains line decided to change the name of what was called Converted Brand Rice in the late 1940s to draw in new customers.

For generations, stereotypical imagery of Black and Indigenous people has appeared on food brands. Amid 2020's “racial reckoning,” Uncle Ben's, a subsidiary of Mars, Inc., announced that it would modify its name and remove the Black man on its products who was inspired by an African-American cook and waiter.

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