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Levis TV commercial - True Stories: Kingston, Jamaica
Levi's

Levi's, also known as Levi Strauss & Co., is a well-known American clothing company that was founded in 1853 by Levi Strauss. It is famous for producing high-quality denim jeans and other clothing ite...

What the Levis TV commercial - True Stories: Kingston, Jamaica is about.

Levis TV commercial - True Stories: Kingston, Jamaica

Levi's TV Spot, 'True Stories: Kingston, Jamaica' takes viewers on a captivating journey through the vibrant streets of Kingston, Jamaica. The commercial, set against the backdrop of the reggae beat, features the soulful and energetic song "Pressure Drop" by Toots & The Maytals.

The TV spot begins with a breathtaking aerial shot of the city, showcasing the colorful buildings, bustling markets, and the unmistakable energy that encapsulates Kingston. As the camera zooms in, we are introduced to a diverse cast of individuals, each with their own unique style and personality.

The commercial quickly reveals itself to be a celebration of music and self-expression. We witness the power of music as it unites people from different walks of life, breaking down barriers and creating a sense of unity and joy. The camera follows a group of friends as they navigate the streets, dancing and grooving to the infectious rhythms of reggae, showcasing the timeless appeal of Levi's as a brand that transcends borders and cultures.

As the song "Pressure Drop" by Toots & The Maytals plays in the background, the commercial captures the essence of Kingston, Jamaica, and the essence of the Levi's brand. The lively and soulful melody perfectly complements the spirited atmosphere of the city, the passion of the people, and the freedom of self-expression that Levi's encourages.

Throughout the TV spot, the Levi's logo and iconic denim pieces make subtle appearances, reminding viewers of the brand's legacy and association with youth culture and rebellion. The commercial serves as a testament to Levi's ability to stay relevant in an ever-changing world while remaining true to its roots.

In the end, the TV spot leaves viewers with a sense of excitement and an appreciation for the undeniable connection between music, culture, and fashion. Levi's effortlessly captures the spirit of Kingston, Jamaica, in a few short minutes, leaving an indelible mark on the audience and reiterating the brand's commitment to embracing diversity and fostering self-expression.

Levi's TV Spot, 'True Stories: Kingston, Jamaica' is a powerful reminder that music has the power to transcend boundaries, ignite passion, and unite people from all walks of life.

Levis TV commercial - True Stories: Kingston, Jamaica produced for Levi's was first shown on television on February 5, 2023.

Song from commercial Levi's TV Spot, 'True Stories: Kingston, Jamaica' Song by Toots & The Maytals

Background information"54-46 Was My Number" is a song by Toots & The Maytals, a Jamaican reggae and ska group led by Frederick "Toots" Hibbert. It was originally released in Jamaica on the Beverley's label in 1968, and was later included on their album "Monkey Man" in 1970. The song has become a classic of the reggae genre and has been covered and sampled by many artists.

LyricsThe song's lyrics tell the story of Hibbert's arrest and imprisonment for marijuana possession. The title "54-46" refers to his prison number, and the lyrics describe the brutal treatment he received while incarcerated. Despite the serious subject matter, the song has an upbeat and catchy rhythm that has made it a favorite among fans of reggae music.

Legacy"54-46 Was My Number" is considered one of Toots & The Maytals' signature songs and has become a classic of the reggae genre. It has been covered and sampled by many artists, including the Clash, Sublime, and Cypress Hill. In 2023, the song reached a major milestone when it hit 100 million streams on music streaming platforms.

References in popular cultureThe song has been referenced in a number of movies and TV shows, including the films "This Is England" and "Grand Theft Auto IV." Additionally, the Clash paid tribute to the song in their song "Jail Guitar Doors," which references both "54-46 Was My Number" and Hibbert's imprisonment.

Frequently Asked Questions about levi's tv spot, 'true stories: kingston, jamaica' song by toots & the maytals

Toots Hibbert's mega-hit song 54-46 Was My Number, which he wrote while imprisoned in Jamaica, has been featured in Levi's 'Greatest Story Ever Worn,' a global ad campaign celebrating the 150th anniversary of the brand's 501 Jeans.

Posted by Universal Music Publishing on 09 February 2023 Toots & The Maytals - “54-46 Was My Number” (written by Frederick “Toots” Hibbert) soundtracks Levi's latest commercial, which is part of their campaign to celebrate 150 years of the 501 jean.

Levi's 501 Jeans TV Spot, 'Legends Never Die' Song by Cliff Richard & The Shadows.

The instant-hit jeans have been ingrained in much of Jamaican fashion ever since and remain so to this day. “When the 501 jean made it to Kingston. Kingston made it their own. And that's one influential island in the Greatest Story Ever Worn,” the video reads.

It's our values: empathy, originality, integrity and courage. These guide every decision we make and every action we take. And they fuel our commitment to drive profits through principles.

Singing, rapping, improvising, James Marron defines himself as a complete artist and imposes no artistic limits. For 7 years now, the Levi's® Music Project has allowed young talents to meet up and exchange in order to develop their artistic projects, while being mentored by professionals and renowned artists.

Model Nick Kamen, famed for revealing Levi's ad, dead at 59 He also sang with Madonna on the hit “Each Time You Break My Heart” in 1986. Tributes have flooded in for Kamen, real name Ivor Neville Kamen, led by pal Boy George. He said: “R.I.P to the most beautiful and sweetest man Nick Kamen!”

Perhaps the biggest secret behind the 501 jeans' enduring appeal is that they don't chase trends, they set them. Sure, they've been at the forefront of popular culture for decades, but 501 jeans are not trying to impress anyone. And that, in turn, is what makes them so special.

Levi Strauss & Co., world's largest maker of pants, noted especially for its blue denim jeans called Levi's (registered trademark). Its other products include tailored slacks, jackets, hats, shirts, skirts, and belts, and it licenses the manufacture of novelty items. The company is headquartered in San Francisco.

The Two Horse Trademark depicts two horses attempting to pull apart a pair of Levi's® waist overalls. The logo symbolized the strength of the clothing in the face of competition.

Isayama has noted that he gave Levi a similar stature to Rorschach and gave him an obsession with cleanliness to contrast him with Rorschach's uncleanliness.

In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything.

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Agenices

Agenices of the Levi's TV Spot, 'True Stories: Kingston, Jamaica' Song by Toots & The Maytals

Levis TV commercial - True Stories: Kingston, Jamaica
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Levis TV commercial - True Stories: Kingston, Jamaica
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

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Products Advertised

Levi's 501 Original Fit Jeans
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