Ragu is a company known for its Italian pasta sauces and other food products. The company has a long history, with over 80 years of experience in creating delicious and authentic Italian flavors. Ragu...
Ragu is a popular brand known for its delicious pasta sauces. In one of their TV spots called 'Mission', they aimed to position themselves as the ultimate solution for families looking for an easy and delicious meal option.
The commercial opens with a mother and children who are hungry and in search of quick and easy meal options. The mother then picks up a jar of Ragu pasta sauce and begins to prepare a sumptuous meal for her family. Along the way, the ad showcases how Ragu's unique blend of ingredients provides a rich flavor that people of all ages love.
As the pasta sauce cooks, the mouth-watering aroma fills the entire house, making the children more excited for what's to come. The ad then cuts to the mother and children gathering around the table to enjoy their meal. The ad ends with the message that Ragu is the perfect solution for any family on a mission to make a delicious and hassle-free meal.
Overall, 'Mission' was an effective TV spot that highlighted Ragu's unique selling points while also appealing to the target audience's need for quick and easy meal options. By showcasing how Ragu's pasta sauce can bring joy to the family dinner table, the brand cements its position as the perfect partner for busy families looking for a stress-free mealtime experience.
Ragu TV commercial - Mission produced for Ragu was first shown on television on January 2, 2014.
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