What the 2018 US Open TV commercial - American Express: Built for Glory is about.
In 2018, American Express released a TV spot, "Built for Glory," as part of their sponsorship of the US Open tennis tournament. The ad features a montage of tennis players, including Serena Williams, Rafael Nadal, and Sloane Stephens, as they compete on the court.
The narrator, Jon Hamm, delivers a powerful monologue that reflects the intensity and determination required to succeed in the sport of tennis. He talks about the long hours of practice, the sacrifices players make, and the strength and resilience that ultimately leads to victory.
The visuals in the ad are stunning, showcasing the athletes' athleticism and grace while also highlighting the athleticism required for success in the sport. The ad showcases the athletes' passion for the game and their commitment to always pushing themselves to be their best.
Overall, "Built for Glory" is a powerful ad that captures the spirit of the US Open, and the incredible athletes who compete there. It's a fitting tribute to the sport of tennis and the players who make it great, and it's no surprise that American Express chose to sponsor the event and honor its legacy through such a moving and inspiring advertisement.
2018 US Open TV commercial - American Express: Built for Glory produced for
US Open (Tennis)
was first shown on television on June 1, 2018.
Frequently Asked Questions about 2018 us open tv spot, 'american express: built for glory'
The ad, emphasizing Amex perks across sporting seasons, was directed by Nicole Ackerman with Merman Pictures. It features music tracks from Sofi Tukker (“Best Friend”) and Daphne Willis (“Show Up”).
The five championships were contested at different locales until 1968, when all five tournaments were finally hosted at a common site (the West Side Tennis Club in Forest Hills, Queens, N.Y.), whereupon the championships became known as the U.S. Open. The tournament moved to Flushing Meadows in 1978.
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The term U.S. Open or US Open is applied to "open" United States-hosted championships in a particular sport (or non-sport organized competitive gaming activity), in which anyone, amateur or professional, American or non-American, and generally, male or female, may compete.
The U.S. Open has been played on three different courts surfaces in its history. From 1881 to 1974, it was played on grass; from 1975 to 1977, on clay and since 1978 it's been a hard-court surface - DecoTurf. The courts were made blue in 2007. In 1975 the US Open became the first grand slam tourney to have night games.
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The US Open is the only Grand Slam tournament that has been played every year since its inception. During the 2006 US Open, the complex was renamed to "USTA Billie Jean King National Tennis Center" in honor of Billie Jean King, a four-time US Open singles champion and one of women's tennis's early pioneers.
flaming tennis ball
While the rendition of the mark posed challenges, the core concept of a flaming tennis ball still captures many of the attributes of the U.S. Open - energy, excitement, movement. The new mark is an evolution of the flaming ball idea, distilled to its essence to work as a simple icon.