What the Latuda TV commercial - Scotts Story is about.
Latuda is a well known antipsychotic medication used by individuals suffering from schizophrenia and bipolar disorder. In one of its TV spots titled 'Scott's Story,' a young man named Scott recounts his struggles with bipolar disorder and how Latuda has dramatically improved his quality of life.
The ad starts with Scott standing in front of his house and describing how he used to feel like he was living in a "black hole" due to his bipolar disorder. He talks about how he felt disconnected from his family and friends and had trouble enjoying his everyday life. Scott mentions that he had tried several different medications and treatments, but none of them worked well enough.
Then, Scott explains how Latuda changed everything for him. He notes that he started feeling more like his old self again and that Latuda has helped him manage his symptoms effectively. He describes how he is now able to fully enjoy his life, including spending time with loved ones and pursuing his interests.
Throughout the ad, Latuda is presented as an effective treatment option that can help individuals with bipolar disorder manage their symptoms and improve their quality of life. It is clear that Scott is grateful for the medication, and that it has changed his life for the better. His story serves as a powerful testimonial to the effectiveness of Latuda as a treatment for bipolar disorder.
Latuda TV commercial - Scotts Story produced for
Latuda
was first shown on television on April 3, 2016.
Frequently Asked Questions about latuda tv spot, 'scott's story'
Lurasidone was approved in the United States for the treatment of schizophrenia in October 2010 and for the treatment of depressive episodes associated with bipolar I disorder in June 2013.
About LATUDA
LATUDA ® is an atypical antipsychotic agent with an original chemical structure created by Sumitomo Dainippon Pharma and is believed to have an affinity for dopamine D2, serotonin 5-HT2A, and serotonin 5-HT7 receptors where it has antagonist effects.
Company: Dainippon Sumitomo Pharma America, Inc.
What is this medication? LURASIDONE (loo RAS i done) treats schizophrenia and bipolar depression. It works by balancing the levels of dopamine and serotonin in your brain, substances that help regulate mood, behaviors, and thoughts. It belongs to a group of medications called antipsychotics.
LATUDA tablets are intended for oral administration only. Each tablet contains 20 mg, 40 mg, 60 mg, 80 mg, or 120 mg of lurasidone hydrochloride. Inactive ingredients are mannitol, pregelatinized starch, croscarmellose sodium, hypromellose, magnesium stearate, Opadry® and carnauba wax.
What is this medication? LURASIDONE (loo RAS i done) treats schizophrenia and bipolar depression. It works by balancing the levels of dopamine and serotonin in your brain, substances that help regulate mood, behaviors, and thoughts. It belongs to a group of medications called antipsychotics.
LATUDA tablets are intended for oral administration only. Each tablet contains 20 mg, 40 mg, 60 mg, 80 mg, or 120 mg of lurasidone hydrochloride. Inactive ingredients are mannitol, pregelatinized starch, croscarmellose sodium, hypromellose, magnesium stearate, Opadry® and carnauba wax.
Latuda has an average rating of 6.2 out of 10 from a total of 785 reviews on Drugs.com. 51% of reviewers reported a positive experience, while 30% reported a negative experience.
In clinical studies, people who added LATUDA to a mood stabilizer demonstrated a 40% greater improvement in total quality of life score vs placebo at 6 weeks. Mean change in score from baseline was +22.2 for the LATUDA + lithium or valproate group and +15.9 for the placebo + lithium or valproate group.
BROVANA is a registered trademark of Sunovion Pharmaceuticals Inc. LATUDA is a registered trademark of Sumitomo Dainippon Pharma Co., Ltd.
Latuda belongs to the class of medicines called atypical antipsychotics. Atypical means it is less likely than older antipsychotics to cause side effects, and more likely to be effective in the treatment of symptoms such as lack of motivation and social withdrawal.
Lurasidone is a medication that works in the brain to treat schizophrenia. It is also known as a second generation antipsychotic (SGA) or atypical antipsychotic. Lurasidone rebalances dopamine and serotonin to improve thinking, mood, and behavior.
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