Kia Corporation is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It was founded in December 1944 as Kyungsung Precision Industry, a manufacturer of steel tu...
In 2015, Kia launched a new advertising campaign to promote their latest luxury sedan, the Kia K900. One of the most memorable TV spots from this campaign was titled "Sport Mode."
The ad begins with a close-up of the K900's dashboard as the driver's finger hovers over the "Sport Mode" button. With a flick of the switch, the car transforms into a sleek and powerful machine, shifting gears and accelerating down an empty highway.
As the car winds through a series of tight turns and open stretches, the driver's narration explains the benefits of Sport Mode, from tighter handling to increased horsepower. The camera pans over the car's luxuriously appointed interior, highlighting its advanced technology and premium materials.
The spot ends with a final shot of the K900 speeding off into the distance, leaving behind a trail of dust and inspiring viewers to imagine themselves behind the wheel.
Overall, Kia's 2015 TV spot for the K900 effectively emphasized the car's combination of luxury and performance, while showcasing its advanced technology and sleek design. The Sport Mode button acted as a metaphor for the car's ability to transform from a sophisticated cruiser to a potent sports sedan with dynamism and power.
2015 Kia K900 TV commercial - Sport Mode produced for Kia was first shown on television on January 30, 2015.
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