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Stitch Fix TV commercial - Perfect Fit
Stitch Fix

Stitch Fix is a company that offers personalized styling services for men, women, and children. The company's main concept revolves around sending clothing and accessories directly to customers' doors...

What the Stitch Fix TV commercial - Perfect Fit is about.

Stitch Fix TV commercial - Perfect Fit

Stitch Fix is an online personal styling service that offers a curated selection of clothing, accessories, and footwear to customers based on their personal preferences and style. To promote its services, Stitch Fix came up with a TV spot titled 'Perfect Fit' that showcases how their stylists can find the perfect fit for their clients, no matter what their size, shape, or style may be.

The TV spot opens with a diverse cast of women, each with a unique style and body shape, describing their struggles with finding clothes that fit them perfectly. Some women talk about how they've tried different brands and sizes, but nothing seems to suit their specific needs. One woman even mentions how she's given up on shopping altogether because it's too overwhelming and frustrating.

That's when Stitch Fix comes to the rescue. The TV spot reveals how their stylists analyze each customer's body type, style preferences, and budget to curate a personalized box of clothing items that are sure to fit them perfectly. We see the women trying on clothes in the comfort of their own homes, with looks of surprise and delight as they discover how well each item fits and flatters their unique body shapes.

The TV spot ends with a call to action for viewers to try out Stitch Fix for themselves and experience the convenience and confidence that comes with having a personal stylist. The message of the TV spot is clear: Stitch Fix is more than just a clothing delivery service; it's a solution for anyone struggling to find clothes that fit and flatter their body types and styles.

Stitch Fix TV commercial - Perfect Fit produced for Stitch Fix was first shown on television on August 13, 2017.

Frequently Asked Questions about stitch fix tv spot, 'perfect fit'

Cambridge, Massachusetts, U.S. Stitch Fix

TypePublic
IndustryTechnology
FoundedFebruary 2011 in Cambridge, Massachusetts, U.S.
FoundersKatrina Lake Erin Morrison Flynn
HeadquartersOne Montgomery Tower, San Francisco, California, U.S.

Upon opening a Stitch Fix account, you'll be charged a $20 styling fee, which is credited toward any pieces you keep. The $20 fee applies to every Fix, but so does the credit. As long as you plan on keeping at least one item from each box, the service is essentially free. In that way, Stitch Fix is definitely worth it.

What ages can you style? Each shipment is completely customized to fit your individual preferences and needs. We carry a wide range of inventory that allows us to choose pieces that'll be perfect for your personal style - regardless of your age. However, you must be at least 18 to order a Fix delivery for yourself.

Since it was first founded back in 2011, Stitch Fix has gone on to generate huge success. The company posted seven consecutive quarters of more than 20% growth in revenue since 2017 (which was the year it became a public company). It also saw sales in Q3 2019 grow 29% to reach $408.9 million.

Where does Stitch Fix ship? We currently ship to all 50 U.S. states and all U.S. territories. Internationally, we ship to the United Kingdom. Orders must be delivered within the country where the account is based.

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One of Stitch Fix's problems is that it is losing money. The company dipped into the red in fiscal 2020, which ended in August of that year. It has been unprofitable since that point, with fiscal 2023 shaping up to be yet another year in the negative column.

It's a community filled with people who are all looking for some form of companionship, whether that's romance, friendship, or something in between.

5 They'll select 5 personalized pieces, and send your “Fix” box straight to your door. There's a $20 styling fee per Fix order, which is then credited to whatever you keep.

Some of our testers found Stitch Fix's prices high for what they got, especially when the clothes were made of synthetic, “cheap” fabrics. Senior staff writer Lauren Dragan said she liked the fit of a pair of jeans she received, but she was skeptical about quality.

Basically, Stitch Fix promised something it could not deliver at any sort of scale. It's possible that at a high enough volume, some of the inventory costs would have been more manageable, but there was no easy (or likely possible) way to deliver personal service using AI.

Stitch Fix is a personal styling platform that delivers curated and personalized apparel and accessory items for women. Founded in 2011, the company is headquartered in San Francisco, California, United States.

Videos

Watch Stitch Fix TV Commercial, 'Perfect Fit'

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Actors

Actors who starred in Stitch Fix TV Spot, 'Perfect Fit'

Nick Cobb photo
Sitara Hewitt photo
Products

Products Advertised

Stitch Fix Personal Styling Service
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