Panera Bread's newest TV ad features an unlikely star: seat cushions. “A cushion is just a cushion,” a voiceover says as the camera pans over customers sitting at a Panera. But sometimes, “a meal will turn into something so much more,” and a comfy cushion becomes “an invitation to keep going.”

Rather than using Instagram and Facebook, Panera uses TikTok content creators, said Drayton Martin, Panera's vice president of brand building, who noted that the Meta sibling sites don't attract Gen Z as much as they used to given their shorter attention spans.

Panera's cuisine is further inspired by our artful use of special seasonings; our celebration of fresh, crisp greens, veggies and herbs; and our freshly baked, satisfying breads and irresistible baked goods packed with surprising flavors.

Panera's cuisine is further inspired by our artful use of special seasonings; our celebration of fresh, crisp greens, veggies and herbs; and our freshly baked, satisfying breads and irresistible baked goods packed with surprising flavors.

A few good KPIs that you could match with an effective social media strategy are: Engagement rate of your video content. Reach of your posts among your target audience (e.g. Twitter users or Facebook users) Number of leads generated from social media campaigns.

Panera Bread has proven themselves to be a good concept. They offer a nice variety of breads and pastries, which are superior to the grocery store variety. Having a Panera in your town is like having a corner bakery, but with more options.

Panera Bread's bakery-cafe restaurants were ranked No. 1 by Health magazine for offering consumers the healthiest choices across its menu at all times of the day. And Panera calls itself an "advocate for clean food," sourcing and serving high-quality ingredients without artificial additives.

Panera Bread has proven themselves to be a good concept. They offer a nice variety of breads and pastries, which are superior to the grocery store variety. Having a Panera in your town is like having a corner bakery, but with more options.

The Word Panera Means Bread Bowl But considering the chain is famous for its bread bowls, it seems obvious what the intended meaning is.

10 smart social media marketing strategies

• Educate your audience.
• Choose stories > promotion.
• Produce diversified content types.
• Try micro-influencer marketing.
• Capitalize on customer loyalty.
• Use virtual and augmented reality.
• Embrace video and live streaming.
• Leverage privacy and exclusivity.

Here are some examples of media strategies you can use:

• Paid ad placements. Paid ad placements are a type of media strategy that directly advertises a product to consumers.
• Social media contests.
• Influencer collaborations.
• Blog posts.
• Brand partnerships.
• Accessible website.
• Video content.
• Brand logo and colours.

Since the early 2000's panera was one of the first companies to hit digital sales. Panera offers a relaxed environment with 100% clean food and fresh baked bread. Panera offers great service and great sweet treats too.