Coca-Cola is a multinational beverage corporation that was founded in 1886 by John Pemberton in Atlanta, Georgia. The company's signature product is its namesake cola, Coke, which has become a globall...
Coca-Cola's 2013 Super Bowl TV spot, titled 'The Chase Conclusion', was a thrilling and action-packed commercial that had viewers on the edge of their seats. The ad was a continuation of the previous year's Super Bowl commercial, 'The Polar Bears', which saw a group of lovable polar bears sharing a Coca-Cola and watching the game.
In 'The Chase Conclusion', the polar bears were back, and this time they were joined by an animated character named Lucky, who was trying to outrun a group of human cowboys. Lucky was a ginger-headed cowboy, and was shown navigating through a desert scene, chased by the cowboys, when he suddenly stumbled across the polar bear's party.
As the cowboys approached, Lucky quickly grabbed a Coke from the polar bears and drank it. The cowboys stopped in their tracks and Lucky rid off into the sunset, as they pondered why he was so lucky to escape.
The ad was a great marketing strategy by Coca-Cola as it left viewers with a sense of wonder and a desire to buy the brand's product. It also showcased the idea that Coca-Cola brings people together, regardless of their differences or backgrounds.
Overall, the 2013 Coca-Cola Super Bowl TV spot was a successful commercial that delivered a great message while being entertaining and memorable.
Coca-Cola 2013 Super Bowl TV commercial - The Chase Conclusion produced for Coca-Cola was first shown on television on February 2, 2013.
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