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Advertisers of the Coca-Cola 2013 Super Bowl TV Spot, 'The Chase Conclusion'

Coca-Cola 2013 Super Bowl TV commercial - The Chase Conclusion
Coca-Cola

Coca-Cola is a multinational beverage corporation that was founded in 1886 by John Pemberton in Atlanta, Georgia. The company's signature product is its namesake cola, Coke, which has become a globall...

What the Coca-Cola 2013 Super Bowl TV commercial - The Chase Conclusion is about.

Coca-Cola 2013 Super Bowl TV commercial - The Chase Conclusion

Coca-Cola's 2013 Super Bowl TV spot, titled 'The Chase Conclusion', was a thrilling and action-packed commercial that had viewers on the edge of their seats. The ad was a continuation of the previous year's Super Bowl commercial, 'The Polar Bears', which saw a group of lovable polar bears sharing a Coca-Cola and watching the game.

In 'The Chase Conclusion', the polar bears were back, and this time they were joined by an animated character named Lucky, who was trying to outrun a group of human cowboys. Lucky was a ginger-headed cowboy, and was shown navigating through a desert scene, chased by the cowboys, when he suddenly stumbled across the polar bear's party.

As the cowboys approached, Lucky quickly grabbed a Coke from the polar bears and drank it. The cowboys stopped in their tracks and Lucky rid off into the sunset, as they pondered why he was so lucky to escape.

The ad was a great marketing strategy by Coca-Cola as it left viewers with a sense of wonder and a desire to buy the brand's product. It also showcased the idea that Coca-Cola brings people together, regardless of their differences or backgrounds.

Overall, the 2013 Coca-Cola Super Bowl TV spot was a successful commercial that delivered a great message while being entertaining and memorable.

Coca-Cola 2013 Super Bowl TV commercial - The Chase Conclusion produced for Coca-Cola was first shown on television on February 2, 2013.

Frequently Asked Questions about coca-cola 2013 super bowl tv spot, 'the chase conclusion'

In a statement reported by Adweek, Coca-Cola has said that it will stay away from Super Bowl LVI to have more time and space to focus on its existing sports sponsorships over the next few weeks.

In a statement, Coca-Cola said staying out of the Super Bowl leaves it more room to focus on the sports sponsorships it already has in place over the next several weeks. The brand has set up Coke Zero Sugar for NCAA March Madness, as well as marketing activations surrounding Nascar's Daytona 500 auto race on Feb. 20.

Who's out. Coca-Cola, once a regular Super Bowl advertiser, will stay on the sidelines for the third straight year, the brand confirmed.

#3 Coca Cola Coca-Cola has run over 16 Super Bowl commercials over the last 13 years. Over the past seven years, it has reportedly spent $25 million on Super Bowl advertisements. According to Adweek, the company spent about $10 million on advertisements for the 2020 Super Bowl.

Since he opted out of his contract with the San Francisco 49ers after the 2016 season, he has not been signed by a new team. A number of celebrities and ordinary people wrote on social media that they will not watch the game to protest the NFL's treatment of Kaepernick and to show support for his activism.

The last star of the Super Bowl Halftime Show, Dr. Dre, knows Apple Music well. Apple Music will replace Pepsi as the sponsor of the Super Bowl Halftime Show starting in 2023.

This means that if Coca-Cola does not advertise consistently, it will lose market share to other large competitors like PepsiCo (PEP) - it is even more important as consumers turn away from sugary drinks due to health concerns, leaving soft drink brands to amplify their creativity to stay in front of consumers.

Usually big brands like Coca Cola still advertise for brand awareness, not for sales. Everyone in the world is familiar with the brand, but it still has to have a major presence in our everyday lives for it to survive. Also, younger generations need to grow up with the brand; knowing the taste, colors and slogans.

Coca-Cola also proudly supports Olympic athletes through sponsorships, investment in youth sports programming and national Olympic teams.

NASCAR. Coca‑Cola has been involved with stock car racing for more than 50 years and has been the official sparkling beverage of NASCAR since 1998. Our long-term partnership with NASCAR runs through the 2023 season.

New Stanford research suggests that these Super Bowl ads are mostly effective - but not always. They do not drive new sales when two brands of the same type - soda, for example - are both advertising during the football game.

According to Kantar research, the 2021 Super Bowl ads delivered an average return on investment (ROI) of $4.60 per dollar spent, with many brands in the double digits. Based on this data, many marketers come to the conclusion that an investment in the Super Bowl is justified based on the attention and impact.

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Agenices

Agenices of the Coca-Cola 2013 Super Bowl TV Spot, 'The Chase Conclusion'

Coca-Cola 2013 Super Bowl TV commercial - The Chase Conclusion
360i

360i is a digital marketing agency that specializes in creating innovative solutions to help brands connect with their target audience. Founded in 1998, the company has grown to become one of the most...

Coca-Cola 2013 Super Bowl TV commercial - The Chase Conclusion
Hungry Man

Hungry Man is a well-known production company that has been in the business of making commercials, music videos, and films for over two decades. The company was founded in 1997 by Hank Perlman and Bry...

Coca-Cola 2013 Super Bowl TV commercial - The Chase Conclusion
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Coca-Cola 2013 Super Bowl TV commercial - The Chase Conclusion
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

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1129 November 17, 2014