Along with the TV spot and elements across retail, social media and beyond, the campaign includes a partnership between the LeBron James Family Foundation, Ruffles and the PepsiCo Foundation that seeks to uplift communities through education, job training and more.

While many people have come to appreciate owning their ridges, LeBron James wants everyone to his experience his favorite Ruffles flavor, but with a new twist.

The commercial, which will premiere during NBA All-Star 2023, depicts Barkley selecting a Ruffles flavor at a vending machine as James, Tatum and Wilson each come to life on their own Ruffles chip bags and "full-court press" him to choose their respective flavor.

Ruffles TV Spot, 'Battle of the Bags' Featuring Charles Barkley, Jayson Tatum, Lebron James - iSpot.tv.

Lebron James Ruffle Chips Collab Snacking on Ruffles Chips never looked so good! Savour the flavour with the Ruffles Limited Edition Lebron James Tin!

Flamin' Hot Cheddar and Sour Cream Ruffles Flamin' Hot Cheddar and Sour Cream flavored potato chips were inspired by Lebron James' favorite chip flavor as a child.

LeBron James has been married for nearly 10 years now, and it would appear his best friend, Rich Paul might be tying the knot soon.

#2 Gary Neal. Gary Neal is one of the most notable NBA players with autism given that, unlike Tony Snell, he was diagnosed with ASD at a young age.

Barkley is trying to choose Ruffles Jason Tatum and LeBron James helped Charles to choose best Ruffles. If you like this video please click like button subscribe and open notifications.

superstar Anitta It features Brazilian superstar Anitta and her track Envolver, which broke records when she became the first solo Latin artist to top the global Spotify chart. Meanwhile, the commercial itself has set a record of its own after Highdive powered an Evolver remix with 6,000 potatoes.

LeBron's rookie patch autographed parallel card is the most expensive basketball card, matching Mickey Mantle's 1952 Topps rookie card for the second most valuable sports card. The iconic BGS 9 graded card is fittingly limited to 23 copies, with a BGS population of 21.

2003-04 Upper Deck Exquisite LeBron James RC #78 Yes, the 2003-04 Upper Deck Exquisite is the most valuable LeBron James Rookie Card. But it's more than that. 2003-04 Exquisite Basketball helped usher in a new premium hits-driven era for the hobby that has continued to expand.