Michelob television commercial 2023

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Advertisers of the Michelob TV Spot, 'Another Round' Featuring Canelo Álvarez

Michelob

Michelob is a brand of beer that is owned and distributed by Anheuser-Busch, one of the largest brewing companies in the world. Michelob is known for its premium quality and is often associated with a...

What the Michelob TV commercial - Another Round is about.

In the Michelob TV spot titled 'Another Round,' world-renowned professional boxer Canelo Álvarez is the star. The ad shows Álvarez entering a small bar in Mexico, where the bartender says to him in Spanish, "Welcome back, champion." Álvarez acknowledges the greeting before making his way towards the jukebox.

As he walks across the bar, a group of people follows him, and the jukebox starts playing the song "El Rey" by Mexican musician Vicente Fernández. At this point, the people begin to cheer for Álvarez, and he begins to dance and enjoy the music with the crowd.

In between the dance shots, Álvarez is seen enjoying a Michelob Ultra beer with the people around him. The ad ends with him raising his bottle in a toast, and the words "Michelob Ultra. The Superior Light Beer" appearing on the screen.

The commercial aims to showcase the spirit and joy of Mexican culture. The fun, upbeat soundtrack and Álvarez's presence perfectly capture the celebratory atmosphere of a night out with friends. Additionally, by featuring a famous boxer who has a strong following in both Mexico and the United States, the commercial hopes to resonate with a broad audience. The inclusion of the Michelob Ultra product is seamless and effortless, and it positions the beer as the perfect compliment to a great night out.

Michelob TV commercial - Another Round produced for Michelob was first shown on television on March 6, 2023.

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Actors

Actors who starred in Michelob TV Spot, 'Another Round' Featuring Canelo Álvarez

Canelo Álvarez

Agenices

Agenices of the Michelob TV Spot, 'Another Round' Featuring Canelo Álvarez

Draftline

DraftLine is a creative and marketing agency that is dedicated to enabling ABInBev's global transformation. They are an agile team that uses data-driven creativity to deliver innovative solutions to t...