Michelob is a brand of beer that is owned and distributed by Anheuser-Busch, one of the largest brewing companies in the world. Michelob is known for its premium quality and is often associated with a...
In the Michelob TV spot entitled "Courtesy Of," two NBA stars, Jimmy Butler and Nneka Ogwumike, are featured enjoying a night out in a stunning restaurant. The theme of the commercial is about enjoying life's pleasures and appreciating the small moments, such as sharing a drink with friends.
The scene opens with Jimmy and Nneka leaving the basketball court after a hard day's work, they don't head home after this and instead head towards a restaurant. Once they enter the elegant establishment, the two NBA stars are greeted with a glass of Michelob ULTRA beer placed on their table. As they take the first sip, they both start to relax and enjoy themselves, savoring the moment.
Throughout the commercial, we see Nneka and Jimmy enjoying the atmosphere, savouring every moment and laughing together. We also see snippets of the delicious food and the impeccable service, a testament to the Michelin star rating of the restaurant. The commercial showcases the beauty in life's simple pleasures and the importance of taking time to indulge in the good things.
The ad closes with the slogan 'Live ULTRA.' It's a simple phrase, but it packs a powerful punch in this commercial. It's a reminder to the viewers that life is all about enjoying those little things and making every moment count. The viewer is left with a feeling of satisfaction, contentment, and the desire to appreciate what life has to offer.
Overall, "Courtesy Of" represents a beautiful, yet simple concept that not only associates Michelob ULTRA with luxurious moments in life but also encourages viewers to cherish and appreciate the little moments that make life worth living.
Michelob TV commercial - Courtesy Of produced for Michelob was first shown on television on February 19, 2023.
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