Michelob is a brand of beer that is owned and distributed by Anheuser-Busch, one of the largest brewing companies in the world. Michelob is known for its premium quality and is often associated with a...
Michelob ULTRA’s Super Bowl 2023 teaser TV spot, ‘Beer Run’, is the perfect blend of athleticism, music, and beer. The commercial stars world-renowned boxer Canelo Álvarez, who is seen jogging through the streets of an urban landscape. The streets are lined with rows of cheering fans as Álvarez makes his way through the bustling city, but his ultimate destination is unclear.
As the video continues, we see Álvarez stop at a convenience store, where he makes a quick beer run, grabbing a six-pack of Michelob ULTRA. What follows is an epic scene of Canelo sprinting with the beer in hand, leaping over barriers, and even doing parkour moves to get back to his friends before the game starts.
The commercial also features the classic hit song, ‘I’m Alright', by Kenny Loggins, which adds an exciting and fun energy to the spot. The song's lyrics seem to perfectly capture the feeling of the fast-paced, urban setting that the commercial presents.
Overall, the ‘Beer Run' teaser is a thrilling and entertaining look at Michelob ULTRA’s Super Bowl 2023 offering. The combination of Canelo Álvarez's impressive boxing skills, the upbeat music, and the refreshing taste of Michelob ULTRA all work together to make this teaser spot a must-watch for beer lovers, sports enthusiasts, and anyone in search of a good time.
Michelob ULTRA Super Bowl 2023 Teaser TV commercial - Beer Run produced for Michelob was first shown on television on January 22, 2023.
"I'm Alright" by Kenny Loggins
"I'm Alright" is a song written and performed by American rock musician Kenny Loggins ). The song was used as the theme music for the 1980 comedy film Caddyshack ). It was released as a single in 1980 and reached No. 7 on the US Billboard Hot 100 chart. The song has since become one of Loggins' most popular and enduring hits.
Background and Lyrics
The lyrics of "I'm Alright" describe a confident, carefree attitude in the face of criticism and negativity. The song's catchy chorus includes the lines "I'm alright, nobody worry 'bout me / Why you got to give me a fight, can't you just let it be?"
In a 2020 interview with American Songwriter, Loggins explained that he wrote the song after being inspired by the character of Danny, a teenage caddy in the film Caddyshack. Loggins said that he identified with Danny's struggles and wanted to write a song that captured his attitude of resilience and determination.
Legacy and Impact
"I'm Alright" has become a beloved classic rock staple, frequently played on radio stations and featured in movies and TV shows. The song's upbeat melody and positive lyrics have made it a popular choice for feel-good playlists and motivational anthems.
In addition to its commercial success, "I'm Alright" has also been recognized as a cultural touchstone. In a 2020 interview with the Tampa Bay Times, Loggins revealed that he had hidden a secret message in the song's final chorus: "F-- all you people." Loggins said that the message was a tongue-in-cheek response to the pressures of fame and success.
Overall, "I'm Alright" remains one of Kenny Loggins' most enduring and beloved songs, a testament to its catchy melody, relatable lyrics, and enduring cultural impact.
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Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...