Jack Harlow Jack Harlow stars in Doritos' Super Bowl commercial. Be sure to vote for your favorite Super Bowl ad with Ad Meter!

In Doritos' latest Super Bowl commercial, Jack Harlow and Elton John compete for Triangle Player of the Year, with Harlow first quitting rap to learn the instrument and popularize it, only to see Elton win the coveted award.

In August 2022, Doritos launched a nationwide hunt in the US, asking customers to track down triangles to unlock exclusive rewards and prizes. The Triangle Tracker integrated campaign kicked off when the brand transformed iconic triangular buildings in New York, Atlanta and Memphis into giant Doritos.

superstar Jack Harlow One of the best ways to do that is bring young blood into the mix, which they have done this year with rising rap superstar Jack Harlow, who, inspired by Doritos new barbecue chips in the ad, quits rap to play the triangle.

Using the hashtag #DoritosTriangleTryout, Doritos has enlisted superfans to create a show-stopping “triangle-inspired dance” on TikTok to the tune of the Doritos commercial song "Let's Get It." The winner will be the star of this year's Super Bowl ad alongside an initially unnamed celebrity guest.

superstar Jack Harlow One of the best ways to do that is bring young blood into the mix, which they have done this year with rising rap superstar Jack Harlow, who, inspired by Doritos new barbecue chips in the ad, quits rap to play the triangle.

Inspired by Doritos new barbecue chips, Jack quits rap to play the triangle in the funny commercial, which features Missy Elliott and Elton John. "I think when I saw the edit, when it came back and I was like, 'Wow.

a $250,000 prize The Doritos "Triangle Tracker" Lens allowed users to identify, hunt and track triangle shapes in the physical world. Doritos incentivized users to track triangles by rewarding them with a $250,000 prize and a chance to attend the following years MTV VMA's. Simple and straightforward idea and execution.

Using the hashtag #DoritosTriangleTryout, Doritos has enlisted superfans to create a show-stopping “triangle-inspired dance” on TikTok to the tune of the Doritos commercial song "Let's Get It." The winner will be the star of this year's Super Bowl ad alongside an initially unnamed celebrity guest.

However, for those loathe to wander into the Metaverse, the Doritos Triangle Scheme lets fans scan a QR code on the brand's Twitter feed on game day, get their own QR code, tweet it out with the right phrasing (#DoritosTriangleScheme, #Entry and @Doritos) and pull in followers.

superstar Jack Harlow One of the best ways to do that is bring young blood into the mix, which they have done this year with rising rap superstar Jack Harlow, who, inspired by Doritos new barbecue chips in the ad, quits rap to play the triangle.

#NameThatTriangle Frito-Lay brand Doritos launched #NameThatTriangle, a national social media contest challenging consumers to show off triangle-inspired haircuts for the opportunity to win tickets to Super Bowl LVII, according to a press release.