Kia Corporation is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It was founded in December 1944 as Kyungsung Precision Industry, a manufacturer of steel tu...
In 2016, Kia launched a captivating TV spot titled "Hamsters: Share Some Soul," featuring the talented musician Nathaniel Rateliff. This commercial showcased the popular Kia Soul vehicle, while also incorporating a catchy and engaging musical performance.
The ad opens with a group of stylish hamsters who are seen driving around in the vibrant and iconic Kia Soul. As they cruise through the city streets, the infectious rhythm of Nathaniel Rateliff's song "S.O.B." begins to play, capturing the attention of viewers from the start.
The hamsters, known for their cool and charismatic personas, are grooving to the beat of the music, showcasing their dance moves with flair and confidence. The Kia Soul, with its sleek design and bold colors, perfectly complements the energy and enthusiasm of the hamsters.
Throughout the commercial, viewers witness an array of scenes that highlight the versatility and practicality of the Kia Soul. From loading the car with musical instruments to a hamster enjoying the panoramic sunroof, each moment serves to emphasize the vehicle's features and benefits.
As the commercial progresses, Nathaniel Rateliff himself appears on the scene, joining the hamsters in their musical escapade. His soulful voice and energetic performance add an extra layer of excitement and authenticity to the ad, creating a memorable experience for audiences.
With the dynamic combination of catchy music, lively hamster characters, and the Kia Soul's standout features, "Hamsters: Share Some Soul" successfully captures the attention of viewers and leaves a lasting impression. The ad effectively showcases the vehicle's unique personality and positions it as an ideal choice for those who want a car that stands out from the crowd.
Overall, the Kia Soul TV spot from 2016, featuring the collaboration with Nathaniel Rateliff, was a captivating and entertaining advertisement that left a mark in the minds of viewers. It successfully showcased the Kia Soul's style, versatility, and distinctiveness, all while infusing it with a vibrant and unforgettable musical performance.
2016 Kia Soul TV commercial - Hamsters: Share Some Soul Feat. Nathaniel Rateliff produced for Kia was first shown on television on June 6, 2016.
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