What the Haribo Gold-Bears TV commercial - Boardroom is about.
Haribo Gold-Bears TV Spot, 'Boardroom' is a commercial that was released by Haribo, a world-renowned confectionery company, in 2014. The commercial starts with a group of adults sitting in a boardroom discussing a marketing campaign. They are trying to come up with a unique selling proposition that will set their brand apart from their competitors. Suddenly, one of the board members perks up and says, "What if we just said 'Kids and grown-ups love it so, the happy world of Haribo?'"
This statement leads to a lively discussion where adults start to act like children, running around the boardroom, and throwing Haribo Gold-Bears in their mouths. The Haribo Gold-Bears are shown in various colors, and the actors in the commercial are having a blast, enjoying the various flavors and textures of the product. The commercial ends with all the board members laughing and smiling while having fun.
The concept of the Haribo Gold-Bears TV Spot, 'Boardroom' is to create a feeling of nostalgia and happiness. The commercial appeals to both children and adults by showcasing the fun and colorful world of Haribo Gold-Bears. It encourages its audience to let go of their adult responsibilities and enjoy the simplicity of life through Haribo Gold-Bears.
Overall, the Haribo Gold-Bears TV Spot, 'Boardroom' is a fun and engaging commercial that showcases the brand's personality, values, and unique selling proposition. It reinforces Haribo's position as a market leader by making an emotional connection with its audience, making them crave the product, and encouraging them to reminisce about their childhood memories.
Haribo Gold-Bears TV commercial - Boardroom produced for
Haribo
was first shown on television on February 19, 2017.
Frequently Asked Questions about haribo gold-bears tv spot, 'boardroom'
"Kids' Voices is now a truly global campaign, with original ads in nearly twenty countries around the world and still going strong after six years."
Haribo Goldbears are a classic confectionary treat savoured by candy lovers of all generations. Our gummy candy is made without the use of artificial colours so you can feel good about serving them to friends and family, and the juicy taste and bouncy texture are sure to be a crowd pleaser.
Quiet Storm
Written, produced and directed by Quiet Storm: http://quietstorm.co.uk/ Haribo sweets seem to be everywhere. The first Haribo sweets – gummy bears – were introduced to sweet lovers way back in 1922 by Hans Riegel, Sr.
Grafschaft, Germany
HARIBO global headquarters is in Grafschaft, Germany and its U.S. headquarters operates out of Rosemont, Ill. For more information, visit www.haribo.com.
In their English speaking commercials, Haribo hilariously summon the child within us all by lending kid's voices to serious business people or ice hockey teams. All this while simultaneously adding spectacular promotions such as decorating whole planes with the Gold Bear or sponsoring motor rallys.
A small sweets company
He founds HARIBO (HAns RIegel BOnn) on December 13th, 1920 and launches his sweets production at a home kitchen with nothing more than a sack of sugar, a marble slab, a stool, a stove, a copper pot and a rolling pin. His wife Gertrud becomes the company's first employee in 1921.
“The brand was one of the first in Germany to do advertisements on television,” says Bahlmann, “so that made [Haribo] and the product really popular.” In the decades following World War II, Haribo expanded throughout Europe, with Goldbears even making their way across the Berlin Wall to East Germany.
The DANCING BEAR sees the light of day
Hans Riegel lays the first foundation stone for HARIBO's success when he invents the DANCING BEAR – a fruit gummy bear that would one day become world-famous as the legendary HARIBO Goldbear.
In their English speaking commercials, Haribo hilariously summon the child within us all by lending kid's voices to serious business people or ice hockey teams. All this while simultaneously adding spectacular promotions such as decorating whole planes with the Gold Bear or sponsoring motor rallys.
1) HARIBO was founded by Hans Riegel in Bonn, Germany in 1920. 2) HARIBO is the acronym that comprises the founder's name and the city in which the company was born (Bonn, Germany): HAns RIegel BOnn. 3) HARIBO invented the gummi bear in 1922.
haribo.com Audience Demographics
Audience composition can reveal a site's current market share across various audiences. haribo.com's audience is 65.96% male and 34.04% female. The largest age group of visitors are 25 - 34 year olds.
The keys to Haribo's success include its consistency and the quality of its candy and product marketing.