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Advertisers of the Ghirardelli Squares TV Spot, 'Discover the Heart'

Ghirardelli Squares TV commercial - Discover the Heart
Ghirardelli

Ghirardelli is a renowned chocolate company that has been making life a little sweeter since 1852. With a rich history spanning over a century, Ghirardelli has established itself as a trusted name in...

What the Ghirardelli Squares TV commercial - Discover the Heart is about.

Ghirardelli Squares TV commercial - Discover the Heart

Ghirardelli Squares TV spot, 'Discover the Heart' is an advertisement that is all about inspiring passion through its chocolate. The TV spot begins with an elegant and stylized shot of a Ghirardelli Square that leads into an immersive experience of chocolate-making.

As the ad progresses, viewers are treated to a detailed look at Ghirardelli's chocolate-making process, which includes roasting, grinding, and winnowing cacao beans before combining them with milk and sugar to create chocolate. The ad highlights the passion that goes into every step of the process, showcasing the craftsmanship and dedication that defines Ghirardelli's chocolate.

Throughout the ad, the viewer is wrapped up in the rich imagery of the chocolate-making process as the chocolate is tempered and poured. The ad ends with a glorious shot of a piece of chocolate melting in the mouth, as the Ghirardelli logo and tagline appear.

Overall, Ghirardelli Squares TV spot, 'Discover the Heart' is a striking and captivating advertisement that aims to inspire a deep appreciation for the chocolate-making process and the passion that goes into it. It is a beautiful representation of Ghirardelli's dedication to creating high-quality, handcrafted chocolate that truly delights the senses.

Ghirardelli Squares TV commercial - Discover the Heart produced for Ghirardelli was first shown on television on March 1, 2015.

Frequently Asked Questions about ghirardelli squares tv spot, 'discover the heart'

We only roast the heart of the cacao bean – called the nib – rather than the whole bean. By going straight to the pure heart of the bean, we're able to produce a more consistent chocolate flavor.

In 1849, Ghirardelli received news of the gold strike at Sutter's Mill and sailed to California. After doing some prospecting, Ghirardelli opened a general store in Stockton, California, offering supplies and confections to fellow miners.

The three cocoa components are: chocolate liquor, cocoa butter and cocoa powder. For example, in our 60% Cacao Dark Chocolate SQUARES Chocolate, the 60% cacao content is made up of cocoa butter and chocolate liquor with the remaining 40% made up of sugar, vanilla, and other ingredients.

Ingredients & Allergens: Sugar, whole milk powder, corn syrup, cocoa butter, sweetened condensed milk (milk, sugar), unsweetened chocolate, palm oil, butter (cream, salt), sodium citrate, soy lecithin, natural flavor, extracts of oregano, flaxseed, plum, and green tea (to preserve freshness), salt, vanilla extract.

Ghirardelli chocolate is known for its rich, deep flavor and smooth, velvety texture.

High quality cacao beans are the starting point of every Ghirardelli creation. From there, we process the chocolate using the methods we have worked to refine since our founding in 1852. The result is smooth, rich, slow-melting dark chocolate that continues to surprise and delight.

Ghirardelli Square is a world-famous adaptation of an old brick factory into a modern shopping mall. It happened in a particular context that took shape in the 1950s and early 1960s when San Francisco was undergoing a massive makeover, driven by a combination of public initiative and private investment.

Ghirardelli Square, considered the first successful adaptive reuse project in the country, has a history that spans more than a century and covers three continents. This specialty retail and dining complex, housing shops and restaurants, was originally a chocolate factory established by Domenico “Domingo” Ghirardelli.

Although lead and cadmium were found in all of the dark chocolates tested, five had safe levels of the heavy metals. Ghirardelli, Mast, Valrhona and Taza Chocolate had bars with cadmium and lead levels under California's maximum allowable dose level (MADL).

10 Best Chocolatiers

  • Teuscher (Zurich, Switzerland)
  • Vosges Haut-Chocolat (Chicago, Illinois, USA)
  • Scharffen Berger Chocolate Maker, Inc. (
  • Jacques Torres Chocolate (New York, New York, USA)
  • Norman Love Confections (Ft.
  • Valrhona (France)
  • Godiva Chocolatier (Brussels, Belgium and worldwide)

Ghirardelli Square is a full city block of 19th century brick buildings, formerly factories of various kinds, repurposed in the 1960's into a charming collection of restaurants and shops. The buildings are arranged around a "square", with a mermaid fountain and places to sit.

Is Chocolate Safe To Consume? Although lead and cadmium were found in all of the dark chocolates tested, five had safe levels of the heavy metals. Ghirardelli, Mast, Valrhona and Taza Chocolate had bars with cadmium and lead levels under California's maximum allowable dose level (MADL).

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Actors

Actors who starred in Ghirardelli Squares TV Spot, 'Discover the Heart'

Leslie Gray Robbins photo
Agenices

Agenices of the Ghirardelli Squares TV Spot, 'Discover the Heart'

Ghirardelli Squares TV commercial - Discover the Heart
Campbell Ewald

Campbell Ewald is a full-service marketing communications agency that has been in business since 1911. The company is headquartered in Detroit, Michigan, with additional offices in New York and Los An...

Ghirardelli Squares TV commercial - Discover the Heart
Foote, Cone & Belding (FCB)

Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...

Ghirardelli Squares TV commercial - Discover the Heart
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Ghirardelli Squares Dark Chocolate Mint
Ghirardelli Squares Dark Chocolate Raspberry
Ghirardelli Squares Dark Chocolate Sea Salt Caramel
Ghirardelli Squares Intense Dark 72% Cacao
Ghirardelli Squares Intense Dark Chocolate Sea Salt Roasted Almond
Ghirardelli Squares Milk Chocolate Caramel
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