What the Doritos Super Bowl 2015 TV commercial - Middle Seat is about.
The Doritos Super Bowl 2015 TV Spot, 'Middle Seat' was one of the most memorable ads of the game that year. The commercial, which aired during the Super Bowl XLIX broadcast, featured a man who was stuck in a crowded airline cabin in the middle seat. His seatmates, a woman and a man, were not the most courteous of fellow passengers.
The man realized that he had a bag of Doritos with him, and he came up with a clever idea to make his flight more enjoyable. He pulled out the bag of chips and began munching away. The woman sitting next to him, played by actress Ali Landry, took notice of the delicious-looking Doritos and asked if he could share.
The man offers her one, thinking it would be a polite gesture. But things quickly escalate as the woman goes into full party mode, complete with a boombox and a party hat. Meanwhile, the man in the window seat quickly covers his head and tries to make himself as small as possible.
The spot ends with the man in the middle seat finally getting his revenge by offering the cranky window-seat passenger a chip and sending him over the edge.
The Doritos Super Bowl 2015 TV Spot, 'Middle Seat' was a hilarious and creative ad that perfectly captured the frustrations of air travel and showcased the irresistible appeal of the snack brand. The commercial was a hit with audiences and helped to keep Doritos as one of the top snack brands in the market.
Doritos Super Bowl 2015 TV commercial - Middle Seat produced for
Doritos
was first shown on television on January 31, 2015.
Frequently Asked Questions about doritos super bowl 2015 tv spot, 'middle seat'
Consumers were invited to create their own Doritos ads and each year, at least one fan-made commercial was guaranteed to air during the Super Bowl. In later editions of the contest, Doritos offered bonus prizes ranging from $400,000 to $1,000,000.
Barbeque-flavored
In a plot twist during the final moments of the commercial, an award show is naming the best triangle player of the year. As Harlow snacks on a bag of Barbeque-flavored Doritos, the presenter announces John's name and the ad reveals the 75-year-old playing "Bennie and the Jets" on a giant triangle.
Jack Harlow
Missy Elliott & Jack Harlow Couldn't Stop Laughing During Doritos Super Bowl Ad: 'We Had a Great Couple of Hours' The triangle-centric ad also features a very special cameo from one of the biggest pop stars of all time.
Try watching this video on www.youtube.com, or enable JavaScript if it is disabled in your browser. So, if you're a sane person, and not an advertising geek, you might wonder: Why would Doritos pay an estimated $12 million for 60-seconds of Super Bowl advertising to waste, like, 55 seconds NOT showing the product?
The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply Toasted Corn, followed by Taco in 1967, and the now-ubiquitous Nacho Cheese in 1972.
They were invented at Disneyland
Doritos' parent company, Frito-Lay, operated a restaurant named Casa de Fritos inside the park in the1960s. When a salesman noticed that Casa de Fritos was throwing away stale tortillas, he suggested they fry them for chips instead.
The initial flavor was simply Toasted Corn, followed by Taco in 1967, and the now-ubiquitous Nacho Cheese in 1972. Now, the chips are available in a wide variety of flavors, differing regionally. Doritos has also gained notability for its marketing campaigns, including many ads aired during the Super Bowl.
The very first Doritos were sort of plain-flavored. American consumers found the chips kind of plain without sauce, so Frito-Lay gave them a sort of Mexican seasoning called “Taco” in 1968. What we think of as the “original” flavor, nacho cheese, debuted in 1974.
The campaign introduces brand character Chippy, an up-and-coming young comedian with a Doritos chip for a head. Through the outlet of his standup sets, Chippy navigates the ups and downs of modern life – from dating to identity to self-worth.
Doritos
"Nacho Cheese" flavored Doritos |
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Related brands | Lay's Tostitos Cheetos |
Markets | International |
Tagline | "Another Level" |
Website | doritos.com |
In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million.
between $6 million and $7 million
There's a reason Super Bowl commercials have gotten so pricey since 1967. Super Bowl commercials keep costing more and more - but companies are still willing to pay up. Most 30-second ad spots cost between $6 million and $7 million, Fox Sports told the Associated Press this week. A few sold for more than $7 million.