What the 2018 Toyota C-HR TV commercial - Rapunzel: misión is about.

In 2018, Toyota introduced a captivating TV spot titled 'Rapunzel: misión' for their Toyota C-HR model. This commercial brought together the enchanting world of fairy tales and the modern essence of the Toyota C-HR, creating a truly memorable experience for viewers.

The TV spot begins with a familiar scene from the classic fairy tale of Rapunzel. The beautiful princess with long, flowing hair is trapped in a towering castle, yearning for freedom. However, in Toyota's reimagination, Rapunzel is not waiting for her prince to save her - she is ready to take matters into her own hands.

As the commercial continues, we see Rapunzel utilizing her long, lustrous hair as a rope, tools, and even a zip line as she skillfully maneuvers her way around the castle. Her determination and resourcefulness are highlighted, showcasing her as a strong, independent character. This modern portrayal of Rapunzel aligns perfectly with the values and features of the Toyota C-HR.

Amidst Rapunzel's daring escape, a sleek and stylish Toyota C-HR arrives at the castle, waiting for her at the foot of the tower. The vehicle represents the ultimate symbol of freedom and adventure, perfectly complementing Rapunzel's journey to self-discovery and breaking free from her constraints.

With its bold design, cutting-edge technology, and impressive performance, the Toyota C-HR offers an exhilarating driving experience just like Rapunzel's escape from the castle. The TV spot portrays the C-HR as a vehicle that empowers individuals to take control of their own destinies and explore new horizons.

The commercial concludes with Rapunzel and the Toyota C-HR driving off into the sunset, leaving behind the traditional fairy tale narrative and embracing a world of limitless possibilities. This TV spot effectively captures the attention of viewers by intertwining the magic of fairy tales with the allure of the Toyota C-HR, leaving a lasting impression of adventure and empowerment.

Through 'Rapunzel: misión,' Toyota successfully showcased the unique features of the Toyota C-HR while captivating audiences with a compelling and unconventional storytelling approach. This TV spot not only entertained viewers but also resonated with the desire for liberation and self-expression in a dynamic and modern world.

2018 Toyota C-HR TV commercial - Rapunzel: misión produced for Toyota was first shown on television on May 28, 2017.