What the Benefiber TV commercial - The R Word is about.

The Benefiber TV Spot, 'The R Word' is an emotionally charged commercial that highlights the harm that can be caused by using hurtful language. The commercial opens with a group of friends casually discussing their plans for the day. As one friend reaches for a cup of fiber drink mixed with Benefiber, another friend cuts him off, saying "Don't be such an R word." The friend who was cut off looks visibly hurt by the slur.

The camera then cuts to a young boy with Down Syndrome playing in a park with his mother. As they leave the park, the boy hears another child use the same hurtful slur that was used earlier in the commercial. A look of pain crosses the mother's face as she explains to her son that some people say mean things without realizing how much harm they cause.

The commercial then encourages viewers to take the "Pledge to Stop the R-Word" by visiting the Special Olympics website. The message of the commercial is that hurtful language can cause real harm and that we all have a responsibility to speak up and stop it.

Overall, the Benefiber TV Spot, 'The R Word' is a powerful reminder of the importance of being mindful of the language we use and how our words can impact those around us. By encouraging viewers to take action, the commercial inspires us to work towards creating a kinder, more inclusive world.

Benefiber TV commercial - The R Word produced for Benefiber was first shown on television on November 9, 2014.