What the Mikes Hard TV commercial - Lawless is about.

Mike's Hard Lemonade is a popular alcoholic beverage brand that has been operating in the US for decades. The company has a reputation for creating innovative and exciting TV spots that capture the attention of its target demographic.

One of the most memorable Mike's Hard TV spots is the 'Lawless' commercial, which was released in 2013. The commercial features a group of young adults breaking into a storage unit to retrieve a case of Mike's Hard Lemonade.

The group is shown using bolt cutters to break the lock on the unit and then quickly loading up their car with the cases of Mike's Hard Lemonade. As they speed away, the camera zooms in on the products’ distinctive packaging and the tagline, "Drink Outside the Lines."

The 'Lawless' TV spot is an excellent example of Mike's Hard's unique approach to advertising. The commercial is edgy, daring, and exciting, which perfectly aligns with the brand's core values. It appeals to young adults who are looking for fun and adventure, and it encourages them to break free from the norm and try something new.

Overall, Mike's Hard has established itself as a leading player in the world of alcoholic beverages. Thanks to its innovative marketing campaigns, the brand has developed a loyal following of young adults who are always looking for the next big thing. And with commercials like 'Lawless,' it's clear that Mike's Hard Lemonade will continue to capture the hearts and minds of consumers for many years to come.

Mikes Hard TV commercial - Lawless produced for Mike's Hard was first shown on television on May 20, 2021.