It stars a young girl called Mary, whose childhood footage is played while we hear Self Esteem singing Joe Cocker's You Are So Beautiful. It opens with home videos of five-year-old Mary, and then we see her get older – bright-eyed, starring in her school play, reading, role-playing with friends.

Dove co-founded the CROWN Coalition to advance anti-hair discrimination legislation called The CROWN Act. natural textures and protective hairstyles including braids, locs, twists, and bantu knots.

Eighty-two percent of people said they have a favorable view of Dove, and 68 percent said they plan to buy a Dove product over the next three months in the poll, which was conducted after shortly after Dove launched its ad campaign.

*Content Warning* Mary Esposito is a part of Dove's Real Cost of Beauty Campaign. She joined Tracy in-studio to talk about her eating disorder story after feeling the pressures of social media. “At that age, I was very impressionable.”

The main message of the Dove campaign was that women's unique differences should be celebrated, rather than ignored, and that physical appearance should be transformed from a source of anxiety to a source of confidence.

We want to redefine beauty standards and help everyone experience beauty and body image positively. We care about the future generation: helping girls build positive self-esteem through the Dove Self-Esteem Project, ensuring the world they enter is removed of toxic beauty standards.

You can use Dove Soap to wash your hair as it does not dehydrates your hair as much as other soaps do. It also cleanses your hair like shampoo, try it for sure along with a conditioner.

The CROWN Act, which stands for Creating a Respectful and Open World for Natural Hair, is a law that prohibits racial discrimination based on natural textures and protective hairstyles.

Although Dove claimed that the ad intended to illustrate all three women using the product with their smooth skin representing the "after" product benefit, many people interpreted the ad as the black woman representing the "before" and the white woman representing the "after." This campaign created huge controversy, ...

The success of the campaign was most evident in Dove's finances: The company increased revenues by 10% in a single year. And nearly 20 years later, the campaign is still running, with plans to expand to the virtual world.

Dove Cast: Aditi Dhamele, Garvita Lalwani, Akshadha. Pandey, Aashna Asar & Vedika Prabhu.

Developed in association with Ogilvy, the film tells the true story of Mary, a young woman who developed an eating disorder as a result of toxic beauty content being displayed on social media.