Overview of FolgersFolgers is a brand of coffee that has been in existence for more than 150 years. Founded in San Francisco in 1850, Folgers has grown to become one of the largest coffee brands in t...
"Folgers TV Spot, 'Anthem' Song by Joan Jett"
The Folgers "Anthem" TV Spot is an iconic commercial that aired in 2019. The advertisement features the upbeat and empowering song "Bad Reputation" by Joan Jett as the backdrop for a heartwarming scene between a brother and sister reuniting over a cup of coffee.
The commercial begins with a young man returning home from a long stint abroad. He is greeted at the door by his younger sister, who he hasn't seen in years. The sister makes him a strong cup of Folgers coffee, and as they sit down to chat and catch up, the lyrics to "Bad Reputation" begin to play in the background.
The song's lyrics, which declare "I don't give a damn about my reputation," not only capture the spirit of the brother and sister's reunion but also represent the Folgers brand's commitment to quality and reliability.
As the commercial progresses, we see the siblings reconnecting over a shared love of coffee, reminiscing about old times, and creating new memories. It's a heartwarming scene that emphasizes the moments in life that matter most.
Overall, the Folgers "Anthem" TV Spot is a memorable and inspiring advertisement that highlights the brand's commitment to quality, reliability, and the connections that coffee can bring. With the iconic soundtrack from Joan Jett, it's a commercial that is sure to stick with viewers long after it's over.
Folgers TV commercial - Anthem produced for Folgers was first shown on television on January 30, 2022.
"Bad Reputation" by Joan Jett - Overview and Meaning
"Bad Reputation" is a song by American rock musician Joan Jett, released in 1980 as the lead single from her debut solo album, "Bad Reputation." The song was written by Jett, Kenny Laguna, Ritchie Cordell, and Marty Kupersmith.
The song is about not caring what others think of you and doing whatever you want to do, regardless of your reputation. It has become one of Jett's signature songs and a feminist anthem, with its message of female empowerment and rebellion.
History and Reception
The song was a moderate hit, reaching number 51 on the US Billboard Hot 100 chart. It has since become a classic rock staple and has been featured in numerous films, TV shows, and commercials.
The music video for "Bad Reputation" features Jett and her band, The Blackhearts, performing the song in a recording studio. The video helped further establish Jett's rebellious image and cemented her status as a rock icon.
Joan Jett's Comments on the Song
In an interview with Songfacts, Jett said that the song was inspired by her experiences with The Runaways, the all-female rock band she was a part of before going solo. She said, "It was about me being told that girls can't play rock and roll, that I was too loud, that nobody wanted to hear this kind of music."
Jett has also stated that the song is autobiographical and reflects her own rebellious nature and refusal to conform to societal norms. In a 2020 interview with Rolling Stone, Jett said, "I really do feel like I don’t care about my reputation, and that’s probably why I’ve been able to do things that people wouldn’t normally let women do."
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