Folgers television commercial 2022

What the Folgers TV commercial - Craft is about.

In a world where coffee is not just a beverage, but a cherished ritual, the Folgers TV Spot, 'Craft' transports us into the captivating world of a coffee connoisseur. Set to the empowering beat of Joan Jett's iconic song, this commercial breathes life into the art of coffee making.

The advertisement opens with a close-up shot of a bustling coffee shop, where baristas dressed in crisp white aprons expertly brew each cup of coffee. The air is thick with the rich aroma that only freshly roasted beans can deliver. As the camera zooms in on their hands, we witness the delicate precision and care that goes into every step of the coffee-making process.

Joan Jett's soulful voice fills the airwaves as the scene transitions to a small, rustic coffee farm nestled amidst rolling hills. Here, we are introduced to a dedicated group of farmers who toil tirelessly to cultivate the perfect coffee beans. The camera pans across the fields, capturing the tender care and craftsmanship that goes into growing and nurturing the coffee plants.

Next, we are transported to a state-of-the-art roastery, where skilled artisans oversee the roasting process. Each batch of beans is meticulously monitored and roasted to perfection. The combination of expertise and passion ignites as the beans emit a symphony of crackling pops – a true testament to the craft that lies at the heart of Folgers.

Throughout the commercial, the captivating melody of Joan Jett's song underscores the dedication and love that goes into every cup of Folgers coffee. The lyrics, infused with a sense of rebellion and determination, effortlessly align with the spirit of the coffee-making process. As the song reaches its peak, the screen fades to black, leaving viewers with the powerful image of the Folgers logo and a lingering appreciation for the artistry behind their favorite caffeinated indulgence.

The Folgers TV Spot, 'Craft,' accompanied by the unforgettable song by Joan Jett, serves as a celebration of not only the masterful art of coffee making but also the unwavering commitment of those who bring this beloved beverage to life. It reminds us that a simple cup of coffee can be more than just a morning pick-me-up; it can be a symbol of passion, dedication, and the pursuit of excellence. So the next time you savor that smooth, rich cup of Folgers coffee, take a moment to appreciate the remarkable craft that made it possible.

Folgers TV commercial - Craft produced for Folgers was first shown on television on May 1, 2022.

Song from commercial Folgers TV Spot, 'Craft' Song by Joan Jett

"Bad Reputation" by Joan Jett - Overview and Meaning

"Bad Reputation" is a song by American rock musician Joan Jett, released in 1980 as the lead single from her debut solo album, "Bad Reputation." The song was written by Jett, Kenny Laguna, Ritchie Cordell, and Marty Kupersmith.

The song is about not caring what others think of you and doing whatever you want to do, regardless of your reputation. It has become one of Jett's signature songs and a feminist anthem, with its message of female empowerment and rebellion.

History and Reception

The song was a moderate hit, reaching number 51 on the US Billboard Hot 100 chart. It has since become a classic rock staple and has been featured in numerous films, TV shows, and commercials.

The music video for "Bad Reputation" features Jett and her band, The Blackhearts, performing the song in a recording studio. The video helped further establish Jett's rebellious image and cemented her status as a rock icon.

Joan Jett's Comments on the Song

In an interview with Songfacts, Jett said that the song was inspired by her experiences with The Runaways, the all-female rock band she was a part of before going solo. She said, "It was about me being told that girls can't play rock and roll, that I was too loud, that nobody wanted to hear this kind of music."

Jett has also stated that the song is autobiographical and reflects her own rebellious nature and refusal to conform to societal norms. In a 2020 interview with Rolling Stone, Jett said, "I really do feel like I don’t care about my reputation, and that’s probably why I’ve been able to do things that people wouldn’t normally let women do."