Find out all about your favorite commercial!

Advertisers

Advertisers of the Folgers TV Spot, 'Pants'

Folgers TV commercial - Pants
Folgers

Overview of FolgersFolgers is a brand of coffee that has been in existence for more than 150 years. Founded in San Francisco in 1850, Folgers has grown to become one of the largest coffee brands in t...

What the Folgers TV commercial - Pants is about.

Folgers TV commercial - Pants

Title: Folgers TV Spot, "Pants": A Wake-Up Call Like No Other

Introduction:In the world of advertising, there are certain campaigns that stand out as iconic. One such campaign is the Folgers TV spot, aptly named "Pants." Launched in 2013, this commercial tells a simple yet relatable story that resonates with viewers on a deeply human level. With its clever concept, memorable characters, and emotional impact, the Folgers "Pants" ad has become a beloved staple in the world of advertising.

Synopsis:The commercial begins with its focus on a young man, Jim, who has just moved into a new apartment. As he gets ready for the day, he realizes to his horror that he has forgotten to wash his favorite pair of pants. This seemingly small inconvenience snowballs into a series of humorous and chaotic events.

Jim embarks on a quest to find a pair of clean pants within his new living environment, desperately rummaging through his unpacked boxes and empty drawers. However, he comes up empty-handed, leading him to resort to unconventional alternatives.

As Jim's frustration grows, the commercial cuts to showcase the rest of his family, still asleep. The familiar aroma of Folgers coffee begins to fill the air, prompting his younger sister to wake up from the inviting scent.

Finally, Jim's sister, Sarah, enters the picture, effortlessly donning Jim's forgotten pants. Calmly approaching her brother, she exchanges a knowing look and mouths the words "You're welcome." The spot ends with a tagline that reads, "The best part of waking up is Folgers in your cup."

Impact:The brilliance of the "Pants" ad rests in its ability to capture the universal experience of starting a day on the wrong foot. It tells a story that resonates with viewers through relatable moments, creating a shared emotional connection. The ad's humor and lightheartedness act as a refreshing break from traditional coffee advertisements, and its subtle family dynamics make it all the more endearing.

Furthermore, the commercial cleverly interweaves the product into the storyline, showcasing Folgers coffee as the catalyst for the family's awakening. It emphasizes the brand's comforting and familiar presence in people's morning routines and positions Folgers as the solution to the small mishaps that can throw a whole day off balance.

Conclusion:The Folgers TV spot, "Pants," is a testament to the power of creative storytelling in advertising. Its ability to entertain, engage, and resonate with viewers has ensured its status as a timeless classic. Beyond selling coffee, the ad taps into the everyday challenges and relatable moments that define our lives. It reminds us that sometimes, a simple cup of coffee can be a powerful symbol of comfort, connection, and a fresh start to the day.

Folgers TV commercial - Pants produced for Folgers was first shown on television on August 30, 2020.

Frequently Asked Questions about folgers tv spot, 'pants'

Leslie Pearl Originally created in 1984 by Bill Vernick, Susan Spiegel Solovay (who is maybe a “life coach and medical hypnotist” now), and Leslie Pearl, a singer-songwriter who has penned songs for the likes of Kenny Rogers and Karen Carpenter, “The Best Part of Wakin' Up” is inarguably the best thing Folgers has ever put out.

Alan's character, while nameless, was also inspired by one of the set producers' sons, who had joined the Peace Corps that year. He and Catherine Combs, the actress playing the sister from the commercial, didn't meet until the first day of filming on set in a house covered with fake snow in Santa Monica.

1984 The song first debuted in 1984 and has been performed in a range of music genres and by famous musicians like Aretha Franklin, Randy Travis and Rockapella over the years.

Anyway, that got me and my wife laughing and reminiscing about the first time we saw that commercial. Turns out, the girl from that ad is Catherine Combs, the daughter of Jeffrey Combs. Who'da thunkit? If playback doesn't begin shortly, try restarting your device.

And on Friday, ownership of all future royalties for the song were auctioned off. The winner - a man named Josh C., who paid $90,500 to come out on top of the auction - will earn lifetime royalties any time the jingle is used in an advertisement on TV, radio, the Internet, or anywhere else.

Instead of using a new spokesperson, we created the slogan, "The Best Part of Wakin' Up Is Folgers in Your Cup®". The jingle went on to become one of the most recognizable pieces of advertising in American culture.

Folgers Coffee joined The J.M. Smucker Company's family of brands in 2008, where it has continued to be America's beloved coffee brand.

In 1963, Folgers was acquired by Procter & Gamble. The J.M. Smucker Company then acquired Folgers in 2008.

Coffee continued to reign supreme in the States and only became more popular when in 1864, John and Charles Arbuckle began pre-roasting coffee and selling it by the pound to the ranchers and cowboys that had moved out west. This was quickly followed by names such as Folgers and Maxwell House.

Our Folgers® coffee is roasted in New Orleans, Louisiana by hardworking people who are as passionate about our products as they are about the city in which they're made.

Background. In 1985, Folgers released a long-running commercial called "Peter Comes Home For Christmas". In that commercial, a man named "Peter" comes home and his greeted by his younger sister, who is a little girl (as opposed to a teenager).

Folgers is promoted with the slogan "The best part of waking up is Folgers in your cup!" It is well associated with a jingle featured in almost every advertisement since 1984, with lyrics by Susan Spiegel Solovay and Bill Vernick, and music by Leslie Pearl.

Videos

Watch Folgers TV Commercial, 'Pants'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in Folgers TV Spot, 'Pants'

Darien Sills-Evans photo
Sonny Valicenti photo
Products

Products Advertised

Folgers Classic Roast
TV commercials

Similar commercials

Folgers TV Spot, 'Craft' Song by Joan Jett
Kmart TV Spot, 'Giffing Out'
415 November 23, 2013
ACUVUE Moist Brand TV Commercial Featuring Demi Lovato
Folgers TV Spot, 'Allow Us to Reintroduce Ourselves: Hometown' Song by Joan Jett
Folgers TV Spot, 'We're No One Hit Wonder' Song by Joan Jett
Folgers TV Spot, 'Carpool'
738 January 6, 2020
Candy Crush Saga TV Spot, 'Party Booster'
Autotrader TV Spot, 'Find Your Car'
Apple iTunes TV Spot, 'Echoes' Featuring U2
It Can Wait TV Spot, '#X' Featuring Demi Lovato
ACUVUE 1-Day Contest TV Spot, 'Inspire Others' Featuring Demi Lovato
Candy Crush Saga TV Spot, 'Music Tour Season' Featuring Jonas Brothers