It seeks to address food waste by sourcing groceries partially from “ugly” produce and excess inventory and delivering them to customers' doorsteps.

Out of the almost 200 growers we work with, most of our produce comes from family farms or cooperatives - 78% to be exact - while 13% comes from wholesale, 6% from farmer advocates, and 3% comes from corporate farms.

Is Imperfect Foods produce high quality? Some customers are happy with the produce from their Imperfect Foods box, but many customers have reported poor quality produce or spoilage from shipping issues.

It's good for getting basics delivered every week. I have found that I'm buying less and less produce from them because it's more expensive than in the store. The fruits and veggies were good, the other products were great as well!

Imperfect Produce launched in 2015 as a crowdfunded startup with a mission to eliminate food waste. Six years and $239 million in funding later, the company has lost its way, seven employees who left within the past year said. It has also lost two CEOs, half its C-suite, and its pandemic sales bump.

Customer. Imperfect Foods uses its broad grocery lineup to target grocery shoppers that want to make eco-conscious purchases.

Imperfect Produce launched in 2015 as a crowdfunded startup with a mission to eliminate food waste. Six years and $239 million in funding later, the company has lost its way, seven employees who left within the past year said. It has also lost two CEOs, half its C-suite, and its pandemic sales bump.

On average, with every order, an Imperfect customer saves: 6.10 lbs of food from a lesser outcome (see below for what this means!) This conserves 214.41 gallons of water. It also conserves 4.78 pounds of CO2e emissions.

However, prices and grocery availability vary significantly depending on where you live. On the whole, though, Imperfect Foods' prices tend to be on par with local grocery stores, especially for non-produce items like meat, dairy, and pantry staples, so the service may not end up saving you money.

We offer both organic and conventional groceries. You get to pick exactly what you want in every order! All of our organic products are non-GMO. If you'd like a box with all organic fruits and veggies, you can specify that during sign up, or by choosing only organic produce when customizing your box.

Pizza and BBQ are Top Global Food Choices Pizza wins by a landslide regarding top global food choices, with over 60 million tags on Instagram in 2023. Barbeque is a distant second to the world's most popular meal type.

Since Imperfect joined the Misfits Market family, you've been introduced to great new products and big savings, and together we're rescuing an average of 500,000 pounds of delicious food from lesser outcomes each week.

Why buy imperfect? It's just as tasty and healthy and it's cheaper for you to buy. Slightly bruised bananas are still great in a smoothie or banana bread. Carrots that don't look 'perfect' can still be grated, chopped or pureed.

Your target market is the group of consumers – in this case, diners – whom you will aim to attract. They are people who are most likely to buy what you're selling. The target customer of your restaurant is a specific segment of the larger dining market.

The takeaway While the sites have similar stock, Misfits Market is great for those who also want pet products and wine. Imperfect Foods is an excellent option for produce and pantry staples. If you're hoping to avoid grocery shopping altogether, try one of our favorite organic meal delivery services.

6 of the Most Sustainable Foods in the World

• Mushrooms. Because mushrooms can make use of by-products recycled from other crops as compost for growth, they have an extremely low environmental impact.
• Pulses.
• Mussels.
• Seaweed.
• Cereals and grains.
• Organic fruit and vegetables.