What the It Can Wait TV commercial - AT&T: The Gimme is about.

Title: "It Can Wait - AT&T: The Gimme"

Introduction:The It Can Wait campaign by AT&T has been gaining momentum in raising awareness about the dangers of distracted driving. In their latest TV spot, titled "The Gimme," the renowned professional golfer Jordan Spieth takes center stage to deliver a powerful message. Through this commercial, AT&T aims to emphasize the importance of putting your phone aside while behind the wheel, highlighting that nothing is worth risking your life or the lives of others.

Synopsis:"The Gimme" TV spot begins with a wide-angle shot of a picturesque golf course. Jordan Spieth, dressed in his signature golf attire, stands next to his golf bag, looking focused and determined. As the camera zooms in on him, we can sense the intensity in his eyes.

A voice-over begins, narrated by Jordan Spieth, who shares his personal experience of temptation while on the golf course. He describes "the gimme" as a golfer's term, when a shot is so close to the hole that it's almost guaranteed to go in. Spieth explains that, as a golfer, it's tempting to assume that shot and lose focus on the finer details.

Cut to a scene where Spieth is driving a golf cart with his phone placed on the dashboard. He receives a text message and instinctively glances at it. In that moment, the screen fades to reveal a parallel scene of Spieth driving a real car, highlighting the potential consequences of distracted driving.

The commercial depicts Spieth realizing the gravity of his actions as he puts the phone down and resumes driving safely. The message is clear: even a split second of distraction can lead to catastrophic outcomes. Spieth urges viewers to commit to putting their phones away while driving in order to prioritize safety.

The commercial concludes with a call to action, encouraging viewers to visit the It Can Wait website for more information on the campaign and to take the pledge to never drive distracted.

Impact and Message:Through "The Gimme," AT&T effectively utilizes the fame and influence of Jordan Spieth to bring attention to the issue of distracted driving. By showing the dangerous consequences of even the smallest distraction, the commercial encourages viewers to reflect on their own behaviors behind the wheel.

The TV spot emphasizes the need for individuals to make a conscious decision to prioritize safety over the allure of staying connected. It reminds viewers that no text, call, or notification is worth compromising their lives or the lives of others on the road.

Conclusion:"It Can Wait - AT&T:

It Can Wait TV commercial - AT&T: The Gimme produced for It Can Wait was first shown on television on April 4, 2018.