Overview of Green Mountain CoffeeGreen Mountain Coffee Roasters Inc. (GMCR) is a specialty coffee and coffee maker business that was established in 1981 and was headquartered in Waterbury , Vermont. T...
Title: The Story Behind Green Mountain Sumatra Reserve Coffee
INT. COFFEE SHOP - DAY
The aroma of freshly brewed coffee fills the air as customers sit at cozy tables, sipping their favorite beverages. The sound of laughter and conversation resonates throughout the cafe. The focal point of the coffee shop is a large screen playing the Green Mountain Sumatra Reserve Coffee TV Spot, titled "The Story."
The TV spot begins with lush, green landscapes, transporting viewers to the lush mountains of Sumatra, Indonesia. The camera pans over the rolling hills and dense forests, capturing the essence of this mystical and exotic land. A soothing voiceover begins to narrate the story, drawing viewers into the rich history behind Green Mountain Sumatra Reserve Coffee.
NARRATOR (V.O)In the heart of Sumatra, where the land meets the sky, lies a coffee farm that harvests a secret treasure. A treasure known as Green Mountain Sumatra Reserve Coffee.
The screen transitions to a close-up shot of coffee beans being carefully handpicked by local farmers. Their weathered hands gently pluck the ripe cherries from the trees, a labor of love that has been passed down through generations.
NARRATOR (V.O) (CONT'D)Each bean is grown in harmony with nature, nurtured by the island's fertile soils and kissed by the tropical sun. It's this unique combination that gives Green Mountain Sumatra Reserve Coffee its distinct flavor and unmatched quality.
The narrators' voice becomes more poetic as the spot showcases the coffee-making process. From the hand-sorting of the beans to their meticulous roasting, every step is done with precision and utmost care. The screen fills with images of skilled artisans, their faces shining with pride and dedication.
NARRATOR (V.O) (CONT'D)Our master artisans transform these carefully selected beans into a symphony of flavors. Every sip of Green Mountain Sumatra Reserve Coffee unveils a blend of earthy notes, hints of chocolate and spice, and a lingering nutty finish.
As the commercial progresses, the camera shifts focus to the coffee shop, where customers savor the taste of this rich and distinctive blend. The joy on their faces tells a story of delight and satisfaction, as if every sip connects them to the breathtaking land where the coffee is born.
NARRATOR (V.O) (CONT'D)With each cup, you experience more than just coffee; you embark on a sensory journey that transports you to the enchanting forests of Sumatra.
The screen fades to black, and silence envelops the coffee shop for a moment. Then, applause and a sea of satisfied smiles fill the room.
SUPERIMPOSED TEXT: "Experience the Wonder of Green Mountain Sumatra Reserve Coffee."
FADE OUT.
Green Mountain Sumatra Reserve Coffee TV commercial - The Story produced for Green Mountain Coffee was first shown on television on October 29, 2017.
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