What the Nescafe TV commercial - Make the Concert Happen con Ricky Martin is about.

Nescafe, the world-renowned coffee brand, has always been known for its innovative marketing campaigns. In the summer of 2023, Nescafe announced its latest campaign, the "Make the Concert Happen" TV spot, featuring none other than Latin music icon Ricky Martin.

The Nescafe team did extensive research to find a way to connect with their customers on a deeper level, and they found that music was the key. They partnered with Ricky Martin, one of the most recognizable names in the music industry, to create a campaign that would resonate with their audience.

The TV spot shows Ricky Martin performing on a stage, but the lights suddenly go out, and the music stops. In the darkness, the audience is encouraged to make the concert happen by grabbing a cup of Nescafe and chanting, "Make the concert happen!" The lights then come back on, and Ricky Martin continues his performance to the excited cheers of the audience.

The "Make the Concert Happen" campaign was a huge success, with the TV spot going viral on social media and the Nescafe website. The spot not only effectively promoted Nescafe's coffee products but also showcased its commitment to music and its dedication to inspiring people to pursue their passions.

Overall, the Nescafe "Make the Concert Happen" TV spot, with Ricky Martin, was an innovative and inspiring campaign that encouraged people to come together to make something magical happen, even in the darkest of moments. It was a testament to Nescafe's creativity, and shows why the brand remains one of the most iconic in the world.

Nescafe TV commercial - Make the Concert Happen con Ricky Martin produced for Nescafe was first shown on television on September 7, 2016.