Crafted with 100% real coffee respectfully grown in the Santuario Risaralda region of Colombia, you can taste the quality instantly. We use only the highest quality, responsibly sourced Arabica coffee beans and carefully roast them to capture the full flavor and aroma.

Nescafé is a brand of instant coffee made by the Vevey company Nestlé. It comes in many different forms. The name is a portmanteau of the words "Nestlé" and "café". Nestlé first introduced their flagship coffee brand in Switzerland on April 1, 1938.

NESCAFÉ® Classic Powders 100% pure soluble instant coffee. With NESCAFÉ® Classic, you prepare every cup with real coffee flavor. Made with only high quality beans, every cup is a guarantee that you'll get great coffee taste and superb aroma no matter how you mix it.

CUP: To prepare a cup of Nescafé Clasico: Add 2 g (1.5 tsp, level) to an 8 oz cup of hot water and stir. URN: For urn preparation: Use 8 oz of coffee (1 pouch) and mix with 5 gal of water. Makes 118 cups of coffee at recommended strength.

NESCAFÉ® CLÁSICO™ is the leading coffee for Latinos in the U.S. It is 100% pure coffee, made from a blend of selected coffee beans, carefully roasted to capture its full flavor and aroma. NESCAFÉ® CLÁSICO™ has a unique taste and is a familiar "cafecito" that Latino consumers know and love from home.

A medium to dark roast with a bold, full flavour, moderate acidity, and good persistency.

NESCAFÉ® produced the first instant coffee The story goes all the way back to 1929 when Brazil were looking for a solution to help with the coffee surplus in the country, which after years of careful research, led to the development of the Nescafé brand. Find out more about the history of the NESCAFÉ brand.

This group project was aimed at portraying the well known coffee brand Nescafe through the five dimensions of brand personality, which are sincerity, excitement, ruggedness, competence & sophistication.

RICH IN ANTIOXIDANTS Every cup of NESCAFÉ coffee carries these antioxidants, and is especially high in polyphenols, which work together with other minerals to help your body and cells function optimally, preventing disease, and maintaining good health in general.

NESCAFE® Clásico™ Decaf Dark Roast delivers rich, bold flavor to your cup in an instant, with quality you can taste in every sip. Unlike other decaf coffees, we only use water to decaffeinate our coffee to preserve all the rich, robust flavor you love.

Our signature blend of Arabica-Robusta originates mainly from South America and Africa. A classic go-to filter coffee: enjoy its intensely rich flavor and sweet aromatic notes.

RICH IN ANTIOXIDANTS Every cup of NESCAFÉ coffee carries these antioxidants, and is especially high in polyphenols, which work together with other minerals to help your body and cells function optimally, preventing disease, and maintaining good health in general.

However, coffee has a rich history and we are sure you will be amazed at some of these facts.

• Coffee has been around since 800 A.D.
• Technically, coffee beans are seeds.
• Brazil is the world's largest coffee producer.
• The most expensive coffee in the world can cost more than $600 per pound.

The NESCAFÉ® brand is born After 7 years of careful development, this soluble coffee was launched in Switzerland under the NESCAFÉ® name. The new product was an instant hit so to speak, with the yearly reserves selling out in a mere 2 months. By 1940, NESCAFÉ® was sold in more than 30 countries, on every continent.

Brand personality is a set of human characteristics that are attributed to a brand name. Common ones are excitement, sincerity, ruggedness, competence, and sophistication. Brand personality is different than its imagery, though these creative assets should reflect a company's brand personality.

The market of coffee is intense around the world. Out of 73% of the instant coffee market nestle has been able to occupy around 72%. This shows the brand loyalty and their marketing strategy that Nescafe adopts around the world (Greff, 2010).