What the GEICO TV commercial - Happier Than Dikembe Mutombo is about.
The GEICO TV spot, 'Happier Than Dikembe Mutombo' is a hilarious commercial that leaves viewers chuckling with its wit and humor. The ad features famous former NBA player Dikembe Mutombo, who opens his door to find a surprise package waiting for him. Upon opening it, he discovers that he has been sent a small Geico gecko that begins to dance and sing about how much happier he is than Mutombo.
The Geico gecko proceeds to sing about the many things that make him happier, including the ease of saving on car insurance with Geico. As he sings, the commercial features scenes of Mutombo trying to match the gecko's happiness, from playing basketball with young children to riding a rollercoaster.
The commercial is a playful take on the joy of saving money, and the humor of seeing a seemingly stoic and serious person crack a smile and laugh. The spot effectively uses humor and wit to highlight the benefits of Geico insurance and show how easy it is to save with the company.
Overall, the GEICO TV spot, 'Happier Than Dikembe Mutombo' is a clever and entertaining commercial that delivers its message with a lighthearted tone, promoting the benefits of Geico insurance in a fun and engaging way.
GEICO TV commercial - Happier Than Dikembe Mutombo produced for
GEICO
was first shown on television on February 1, 2013.
Frequently Asked Questions about geico tv spot, 'happier than dikembe mutombo'
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Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.
Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.
The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.
Simplicity: Geico commercials are easy to understand. Their entire message as a company is simplicity. They want you to know that if you work with them, things will be simple. This is reflected in the way they've been marketed.
The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.
Government Employees Insurance Company
What does GEICO stand for? Government Employees Insurance Company. Puzzled, are you? Well, the name goes back to the beginnings of the company. Founder Leo Goodwin first targeted a customer base of U.S. government employees and military personnel.
Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.
The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.
The idea for the Gecko grew from a creative session at GEICO's ad agency, the Martin Agency in Richmond, Virginia. The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared.
Geckos are unusual lizards. Instead of having eyelids like other lizards, their eyes are covered with transparent scales. While most lizards are silent, geckos make chirping or barking sounds to communicate. Geckos also lay eggs with hard shells, unlike the leathery eggs of other lizards.