What the Tampax Radiant TV commercial - Making Some Things Disappear is about.
The Tampax Radiant TV spot, titled "Making Some Things Disappear," is a clever and humorous commercial that masterfully blends magic tricks with the issue of feminine hygiene.
The ad opens with a young woman named Emma holding up a Tampax Radiant tampon. She says, "We've all had those moments when we want things to disappear," referring to the unpleasant feelings and embarrassment that can come with having your period.
The camera then cuts to a magician performing a series of impressive tricks, pulling flowers out of thin air and flipping a deck of cards between his hands. Emma looks on skeptically until he pulls out a red cloth that matches the color of her Tampax Radiant tampon.
The magician proceeds to perform a magic trick that involves making the tampon disappear, much to Emma's delight. But he doesn't stop there; he also makes a bowl of fruit disappear and even Emma's shoes!
The commercial closes with Emma saying, "That's how easy it is to use Tampax Radiant. You might even forget you're on your period." The tagline "100% leak-free. 0% stress" appears on the screen, highlighting the product's effectiveness and the peace of mind it brings to those who use it.
Overall, the Tampax Radiant TV spot is a fun and engaging advertisement that uses humor and magic to take the stress and embarrassment out of menstruation. The spot effectively positions Tampax Radiant as a reliable and discreet product that disappears those unwanted period symptoms.
Tampax Radiant TV commercial - Making Some Things Disappear produced for
Tampax
was first shown on television on July 17, 2012.
Frequently Asked Questions about tampax radiant tv spot, 'making some things disappear'
#TimeToTampax. Tampax is committed to making period conversations as normal as periods. In 2020, Tampax joined forces with Emmy award-winning comedian and actress Amy Schumer, to expose the knowledge gap that exists around periods and tampons and help provide widespread education through humor.
P&G says sales of their Tampax tampons have skyrocketed since Schumer starred in their commercials. Procter & Gamble claim the sales of Tampax tampons have soared since comedian-actress Amy Schumer starred in a series of "edu-tainment" commercials.
In September, Tampax sparked a firestorm on social media after it said that "not all people with periods are women." "Fact: Not all women have periods," read the post, which has racked up 15,000 likes and over 10,000 retweets. "Also a fact: Not all people with periods are women.
Procter & Gamble
Tampax (a portmanteau of tampon and packs) is a brand of tampon currently owned by Procter & Gamble. It was based in White Plains, New York, US until its sale to Procter & Gamble in 1997. It is a subsidiary of P&G's Always brand and is sold in over 100 countries.
Tampax is facing a potential boycott after it was accused of "sexualising women" in a controversial tweet that ended up going viral. In a spin-off of a popular internet meme, the US arm of the tampon brand wrote: "You're in their DMs. We're in them. We are not the same."
L. Organic®is also being eyed for allegedly causing reproductive harm through the use of titanium dioxide, an inorganic compound that has been linked to cancer. One of the women involved in the lawsuit reported using L. Organic® tampons for a few years but began to experience weeks-long periods.
Tampax has had to apologize for a now-deleted "offensive" tweet. The US arm of the tampon company tweeted their spin on a well-used meme, saying: "You're in their DMs. We're in them. We are not the same."
Tampax apologizes for tweet that sexualizes periods
Tampax, owned by Procter & Gamble, apologized for jumping onto a meme in a way many found offensive. In a now-deleted tweet sent on Nov. 21, the brand wrote, “You're in their DMs. We're in them.
Tampax has been accused of “sexualising women” after posting a controversial tweet that has gone viral and led to calls to boycott the company. The US arm of the sanitary hygiene brand posted on Monday: “You're in their DMs. We're in them. We are not the same.”
Tampax
Product type | Tampon |
---|
Country | United States |
Introduced | 1931 (as Tampax Sales Corporation) |
Markets | World |
Previous owners | Tampax Incorporated Tambrands, Inc. |
This is a not-so-subtle reference to Tampax, which caused large swathes of the internet to see red after an off-colour tweet last week. “You're in their DMs,” Tampax tweeted. “We're in them. We are not the same.”
The healthiest tampon to use is one made from organic cotton. These are made without pesticides, fragrances, dioxins, or any other unnecessary harsh chemicals.