Calm Down Earlier this month Beaches Resort premiered a new 30-second television commercial, using the song Calm Down by Nigerian Afrobeats rapper Divine Ikubor, popularly known as Rema.

Transitions Optical TV Spot, 'A Good Feeling: Xtractive' Song by Pigeon John.

Along with seamless edits and transitions, the fast-moving spot is driven by its soundtrack, the percussive “I Be Dancin'” by Jordyn “Dawdy” Dodd, which was selected after a deep dive by the agency's internal music house, the production team and Coca-Cola.

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.

A transition is a passage of music composed to link one section of music to another. Transitions often function as a moment of transformation and may, or may not in themselves, introduce new, musical material.

Pete Davidson is serious about his pizza toppings. The Saturday Night Live star appears in a Smartwater commercial alongside his mom - and PEOPLE has an exclusive look at the ad and the hilarious outtake above.

06-21-2022 Acclaimed actor and performer Zendaya will appear in smartwater's new “Keeping it Smart” campaign celebrating those who are unafraid to free themselves from the restraints of convention.

Memorability. Music in advertising is "the most common musical technique for aiding memorability and hence product recall". A theory suggests that the initial sound (or notes in the case of music) activates a cohort of possible matches in memory, which is narrowed as the sound (or melody) progresses.

Instrumental music is generally used as a “soundbed” for commercials with spoken words or voiceovers in the foreground. Other times it's useful for illustrating a humorous situation or somber scenario.

Often in music, the transition is the middle section or formal function, while the main theme is the beginning, and the subordinate theme is the ending.

In writing, a transition is a word or phrase that connects one idea to another.

Pete Davidson is technically a comedian, but most people know him for his other, more prolific career: dater of famous women. Since 2016, he has been photographed with an impressive parade of women both more famous and, by many accounts, more attractive than him.