The Barilla Group has reached a long-term agreement with Roger Federer, considered one of the greatest tennis players of all time, for the promotion of its pasta and sauces products around the world.

No financial terms of the agreement were released, but the long-term deal could net Federer as much as $40 million, according to industry sources. The pact is expected to extend beyond Federer's playing days.

Barilla, Gauff partnership begins early For Gauff, Barilla's influence begins long before the 2023 U.S. Open tennis tournament. Gauff originally began her partnership with Barilla when she was 14 years old in 2019, but her family has always been Barilla eaters.

Pasta vs Bruschetta The increase in the staple comes after European prices for the hearty durum wheat used in pasta-making soared more than 75% in 2021, following a drought that scorched the crop in major exporter Canada.

The difference in price mainly reflects the quality. Quality in semola, drying process and how it is cut - bronze or teflon. Run of the mill pasta will cost less than artisanal pasta.

$8 million As the leading Swiss luxury watch brand, there is simply no better match than Federer. As Federer kept winning titles, in 2016, the deal with Rolex was renewed for a massive yearly sum of $8 million. And to this day, Federer has been the face of Rolex in tennis, even after his retirement.

1 Ion Tiriac – $1.2 billion Tiriac made the most of the collapse of communism in Romania as he established a bank in his home country which has seen him become the first tennis player to become a billionaire.

A major partner in tennis Rolex and tennis first came together when the brand partnered with The Championships, Wimbledon, in 1978 as tennis was experiencing a powerful transformation. The brand gradually forged links with all of the sport's elite competitions.

The company has sponsored the Italian national basketball team on several occasions, as well as the Italian race car driver Alex Zanardi. Furthermore, Barilla is currently the main sponsor of the US alpine skier Mikaela Shiffrin and tennis player Coco Gauff.

Barilla uses a blend of the finest durum wheat to produce the semolina that makes our pasta. Barilla's innovative milling process and methods assure the high quality and excellent cooking properties of our pasta.

Companies blame inflation and supply chain issues for driving up production costs. A spokesperson for Unione Italiana Food, which represents food producers, told CNN that retail prices are influenced by the rising costs of energy, packaging and logistics.

Barilla Pasta that is sold in the United States is made in our plants in Ames, IA and Avon, NY, with a few exceptions. Barilla products made in Italy state "Made in Italy” or “Product of Italy” on the packaging. We also have product that is made in Canada.