What the Icy Hot TV commercial - The Final Word is about.

In the Icy Hot TV Spot, "The Final Word," retired NBA star Shaquille O'Neal takes on the challenge of proving that Icy Hot is the superior pain relief product, as opposed to other over-the-counter pain relievers. The commercial begins with Shaq confidently strutting onto the set, wearing a sleek white suit and his signature sneakers.

As the challenge begins, Shaq goes head-to-head with several everyday individuals, each representing a different pain relief product. From salon owners to fitness instructors, these individuals express their deep loyalty to their preferred brand. But, despite their claims, Shaq remains unshaken, steadily vouching for Icy Hot as the ultimate pain reliever.

Through a series of amusing contests, Shaq proves that Icy Hot can provide quick and long-lasting pain relief. For example, in one scene, Shaq uses his massive hand to twist the cap off of a jar, showcasing his superior strength and proving that he can apply the product with ease. Meanwhile, the other challengers struggle to open their respective jars.

In the final showdown, Shaq authoritatively declares that he alone is the "final word" on pain relief, as he emerges victorious over his challengers. The commercial concludes with Shaq looking directly into the camera, confidently telling viewers to "trust him," before a splash screen with the Icy Hot logo appears.

Overall, Shaq's athletic and comedic performance in the "The Final Word" Icy Hot TV Spot is both entertaining and convincing. The commercial ultimately highlights the effectiveness of Icy Hot as a trusted and reliable pain relief product.

Icy Hot TV commercial - The Final Word produced for Icy Hot was first shown on television on March 4, 2018.