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The General TV commercial - Deseo con Shaquille ONeal
The General

The General is an innovative and dynamic company that has revolutionized the insurance industry. With a strong focus on providing affordable and reliable coverage, they have quickly become a leader in...

What the The General TV commercial - Deseo con Shaquille ONeal is about.

The General TV commercial - Deseo con Shaquille ONeal

In the TV spot titled 'Deseo', Shaquille O'Neal stars as the main character, keeping with his long-standing reputation as an all-star basketball player and media personality. The advertisement starts with Shaq walking into a room and admiring his new, sleek black Buick Regal GS. Shaq then proceeds to take a seat behind the wheel as the narrator begins to describe the car’s powerful features.

The camera focuses on Shaq's facial expressions, showing his excitement and satisfaction with the car. The viewer is then taken on a ride with O'Neal, showing off the car's smooth acceleration and handling as O'Neal weaves through a city street. As he drives, we hear the narrator describe the car's unique features such as the 310 horsepower V6 engine, adaptive suspension, and intelligent all-wheel drive capabilities.

Despite the ad's focus on the car, Shaq remains the spotlight the whole time, oozing confidence and adding humor with lines like “I’m a Buick guy now, man.” Even when the attention shifts towards the car's features, the viewer can't help but stay fixated on Shaq’s entertaining presence.

Overall, the TV spot manages to highlight how the Buick Regal GS is the perfect blend of power, style, and comfort, all while keeping the viewer entertained with Shaq's charm and humor. The advertisement is both informative and amusing, with Shaq’s unmistakable presence and the car's standout features making for an attention-grabbing watch.

The General TV commercial - Deseo con Shaquille ONeal produced for The General was first shown on television on April 25, 2022.

Frequently Asked Questions about the general tv spot, 'deseo' con shaquille o'neal

Shaq it up “The General gave me my break in college. When I bought my first car it was actually the only insurance I could afford,” O'Neal told Adweek, adding that he stays with the company because of its affordability and how the brand cares about its customers.

The General TV Spot, 'Shower' Ft. Shaquille O'Neal, Kenny Smith, Ernie Johnson Jr.

It was a BIG two years for The General® (pun intended), partnering with its first brand ambassador, Shaquille O'Neal beginning in January 2016. So big, in fact, that they have extended their partnership with the NBA Hall-of-Famer for another three years.

Other works

  • (2000) TV commercial: freeinternet.com.
  • (1995) TV commercial: Pepsi-Cola.
  • (1997) TV commercial: Taco Bell ("TNS")
  • (1997) TV commercial: Pepsi-Cola (with Michael J.
  • (2000-01) Print ads: Digex.
  • (2001) TV commercial: Nestle's Crunch.
  • (2001) Music video: Appeared in 311's "You Wouldn't Believe" video.

Shaq can be seen in commercials for brands such as The General, Gold Bond, Icy Hot, and more. These are not the only brands/companies that Shaq owns a share in, he recently said in an Earn Your Leisure interview that his real business is owning 50 brands.

Published on April 05, 2023. Shaq is back in a new campaign for The General.

How much does a Commercial Actor make? As of Oct 7, 2023, the average hourly pay for a Commercial Actor in the United States is $12.63 an hour.

actress Lillie Langtry In 1882, London socialite and West End stage actress Lillie Langtry became the poster-girl for Pears Soap, making her the first celebrity to endorse a commercial product.

He earned $292 million from his NBA contracts and an estimated $200 million in endorsements while he was playing. Today, much of his wealth comes from his new business endeavors and a multiyear television deal with Warner Bros.

Celebrities' likenesses owned by Shaq

  • Elvis Presley.
  • Marilyn Monroe.
  • Muhammad Ali.
  • David Beckham.
  • Julius Erving.

50 brands Shaq can be seen in commercials for brands such as The General, Gold Bond, Icy Hot, and more. These are not the only brands/companies that Shaq owns a share in, he recently said in an Earn Your Leisure interview that his real business is owning 50 brands.

The big man then used some of the proceeds to start up his own restaurant named “Shaquille's.” Shaq bought 155 Five Guys locations (worth ~$100M). It was more than 10% of the company's entire franchise portfolio. In 2016, he sold all 155 to start his own restaurant, Shaquille's.

Videos

Watch The General TV Commercial, 'Deseo' con Shaquille O'Neal

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Actors

Actors who starred in The General TV Spot, 'Deseo' con Shaquille O'Neal

JP Valenti photo
Roxy Rivera photo
Shaquille O'Neal photo
Agenices

Agenices of the The General TV Spot, 'Deseo' con Shaquille O'Neal

The General TV commercial - Deseo con Shaquille ONeal
Energy BBDO, Inc.

Overview: Energy BBDO, Inc. is an advertising agency with headquarters in Chicago, Illinois, USA. It was founded in 1932 and has been in operation for over 89 years. The agency specializes in buildin...

The General TV commercial - Deseo con Shaquille ONeal
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

Products

Products Advertised

The General App
TV commercials

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