Canadian jazz singer Michael Bublé stars in the latest campaign from Eleven for PepsiCo's sparkling water, bubly.

bubly began in February 2017 as Project X. The goal: Develop a new sparkling water beverage and get it on shelves in just 18 months. Developing the drink took the full power of PepsiCo, with a team that included researchers, scientists, flavorists, designers and marketers.

Boweners got a thrill as island twins Wil and Daly Thompson, 23, popped up in a Canadian commercial for the sparkling water drink Bubly during the prestigious Super Bowl time slot, acting opposite Canadian singer Michael Bublé.

With his help, not only do we get to set the record straight that it's bubly, not bublé, we also get to showcase bubly's four flavours – all featuring their own colourful smiles and witty greetings on the cans' tabs, which bubly fans have come to know and love.”

PepsiCo is in the process of expanding its water offerings. Along with water company Aquafina, it owns LIFEWTR (pH balanced water with added electrolytes) and Bubly (a sparkling water brand).

Bubly's packaging is designed with social media in mind Even for those who aren't aspiring influencers, the emoji-inspired smile on each can make the brand feel friendly and approachable. It tells other people that even though you drink sparkling water, you're still fun.

"bubly sparkling water was created to bring more smiles into the sparkling water category, and new bubly bounce takes it to the next level with caffeine," says Zach Harris, Vice President, Water Portfolio at PepsiCo Beverages North America.

We created bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we've seen in the sparkling water category today," said Todd Kaplan, Vice President, Water Portfolio – PepsiCo North America Beverages.

PepsiCo is in the process of expanding its water offerings. Along with water company Aquafina, it owns LIFEWTR (pH balanced water with added electrolytes) and Bubly (a sparkling water brand).

Michael Bublé, (born September 9, 1975, Burnaby, British Columbia, Canada), Canadian singer and songwriter who found fame in the early 21st century with a combination of reworked swing-era classics and original ballads.

Someone who is bubbly is very lively and cheerful and talks a lot.

crack a smile Bubly: 'crack a smile' Bubly contains carbonated water and features natural fruity flavors for a fun, crisp taste. With zero calories and zero sweeteners, Bubly sparkling water is a guilt-free refreshment. Zero guilt = only smiles, hence their motto: “crack a smile”.