Heineken 0.0 is a non-alcoholic beer produced by Heineken International. The beverage was introduced to the market in 2017 as part of Heineken's efforts to cater to the growing market of health-consci...
Heineken 0.0, the world-renowned beer brand, recently released a new TV spot for the UEFA Super Cup, titled 'Incluidos los Hombres' or 'Including Men' in English. The advertisement aims to break down gender stereotypes and promote inclusivity in sports.
The advert opens with a group of men watching a football match in a bar. As one of them drops his beer, the bartender serves him Heineken 0.0, a non-alcoholic beer. The man is hesitant at first, but upon taking a sip of the refreshing beverage, he is transported to a world where gender barriers are broken down in sports.
The protagonist is seen playing alongside the likes of Brazilian football superstar, Marta Vieira da Silva, and Dutch football legend, Ruud Gullit. The advertisement sends a powerful message that women can play alongside men in sports, and that this should be celebrated and embraced.
The Heineken 0.0 advertisement is a bold and progressive statement from the iconic beer brand. It challenges societal norms and stereotypes, and encourages people to think differently about gender and sports. The advertisement is not only an excellent marketing tool, but it also provides a significant contribution to the global conversation around gender equality and inclusivity.
Heineken 0.0 TV commercial - UEFA Super Cup: incluidos los hombres produced for Heineken 0.0 was first shown on television on August 10, 2022.
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