Truly Hard Seltzer is a clean, crisp and refreshing hard seltzer with a hint of real fruit juice from concentrate, natural fruit flavors, and just 100 calories, 1g sugar and 5% ALC/VOL. Truly Hard Seltzer is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar.

What alcohol is in Truly Margarita? These margarita-inspired, flavor-packed hard seltzers contain a neutral spirit, made from pure cane sugar, and the refreshing classic margarita-esque combination of lime and other fruit juices and flavors, agave nectar, sea salt, and just the right amount of carbonation.

Filtered Water, Alcohol, Natural Flavors, Contains Less than 2% of Citric Acid, Lime Juice from Concentrate, Cane Sugar, Sodium Citrate, Sea Salt, Stevia Sweetener, Agave Nectar, Colored with Pear Juice Concentrate.

A crisp, clean sparkling water with notes of natural juicy lime for a taste that's timelessly refreshing. Minimal sweetness. No aftertaste. Just pure, dry hard seltzer with the slightest zest of lime.

Truly Vodka Seltzer contains vodka and real fruit juice. The four initial flavors include Blackberry & Lemon, Cherry & Lime, Peach & Tangerine, and Pineapple & Cranberry.

PERCEIVED AS HEALTHIER Hard seltzer typically contains around 5% alcohol content by volume and is lower in calories than most comparable alcoholic drinks. It's also gluten free and low in sugar, giving off a healthier impression to consumers.

In the US the alcohol is usually made by fermenting cane sugar or malted barley. Hard seltzer products outside of the US have been found to use either neutral spirit, or fermentation of fruit. The alcohol by volume is around 5% and the calorie-content is relatively low.

Bold margaita-inspired flavors paired with the refreshment of hard seltzer. These hard seltzers are made with real lime juice, Mexican agave, and sea salt to deliver a unique mix of sweet, sour, salty and refreshing flavor in each sip.

Purified Sparkling water, alcohol, sucrose, natural flavours, citric acid, natural lime juice concentrate.

Hard seltzers make excellent cocktail mixers without diluting your drink. Try substituting one for conventional seltzer to get an extra-potent vodka soda or with gin for a summertime punch. If you're serving hard seltzer at a party, consider adding fresh fruit or a little bit of fruit juice.

Seltzer is the American name for carbonated water and hard basically means that it's alcoholic, similar to how the term “soft drink” means there is no alcohol. In the US, they're also commonly referred to as “spiked” seltzer, meaning they're a seltzer water that's been spiked with alcohol.

Truly Hard Seltzer is not a cocktail… The alcohol in “spiked” seltzer comes from fermented cane sugar, which is made in a similar process to beer, except flavors and carbonation are added.

This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category. However, hard seltzer is made from fermenting cane sugar or sugar with water, whereas beer uses malted grains as the primary source of sugar.

Millennials Key Takeaway: It's important to understand your target market in order to create the best distribution strategy for your hard seltzer business. Hard seltzers appeal mainly to Gen-Z and Millennials.

Both beer and hard seltzer are brewed and fermented from a sugar source that when paired with yeast creates alcohol. This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category.

Key takeaways: Hard seltzer is a popular alcoholic drink that combines alcohol with flavored carbonated water. Compared to many other alcoholic drinks, hard seltzer is lower in alcohol content, calories, and sugar. No amount of alcohol - including hard seltzer - is good for you.