Truly Hard Seltzer is a clean, crisp and refreshing hard seltzer with a hint of real fruit juice from concentrate, natural fruit flavors, and just 100 calories, 1g sugar and 5% ALC/VOL. Truly Hard Seltzer is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar.

TRULY Hard Seltzer contains alcohol made from fermented cane sugar. There is a long-standing misconception that TRULY Hard Seltzer contains vodka as its alcohol base, likely because vodka also has a neutral flavor.

Boston Beer Company

Black Tea, Cane Sugar, Citric Acid, Natural Lemon Flavor, Stevia Leaf Extract, Lemon Juice Solids. Non-GMO. Contains caffeine: 40mg per each 16-ounce serving size (1 serving per packet).

The addition of carbon dioxide gives a can of seltzer its distinctive bubbles and fizz. Thus, hard seltzer is alcoholic soda water. Most hard seltzers on the market today are between 4% and 5% alcohol by volume (ABV), though some have a higher ABV.

Truly Hard Seltzer is not a cocktail… The alcohol in “spiked” seltzer comes from fermented cane sugar, which is made in a similar process to beer, except flavors and carbonation are added.

Hard seltzer can be made in a variety of ways, depending on the brand and style. Usually, hard seltzers are made from straight-up fermented cane sugar. Other times it could be brewed from malted barley, made with vodka, or even created gluten-free.

Don't worry, live Truly Our philosophy is simple: Look forward and recline backward. After all, life's too short to worry that much. So consider this your cue: Kick up your feet, crack open a can, and drink it allllll in.

Truly is engineered to be easy-drinking. In every can or bottle, a fruit-flavored sparkler is waiting with just 100 calories, one gram of sugar, and 5 percent alcohol by volume (ABV). This has made it massively appealing among health-conscious buzz seekers.

While hard seltzer is low in calories and carbs, most dietitians wouldn't call it healthy. It's easy to drink, and it doesn't make you feel full like beer can. So it's easy to have too many. The calories can add up.

This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category. However, hard seltzer is made from fermenting cane sugar or sugar with water, whereas beer uses malted grains as the primary source of sugar.

So a "hard" seltzer is one that has been spiked with alcohol, and usually flavoured with fruit. Some are made with spirits such as vodka, gin or tequila. However, the leading brands in America are brewed from fermented grains or cane sugar, and therefore fall within the beer category as a "flavoured malt beverage".

This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category. However, hard seltzer is made from fermenting cane sugar or sugar with water, whereas beer uses malted grains as the primary source of sugar.

Most hard seltzers on the market today are between 4% and 5% alcohol by volume (ABV), though some have a higher ABV. Many hard seltzers have added natural flavors or fruit juice concentrate for a subtle aroma or taste.

The campaign was designed to support and prioritize the larger marketing narrative while delivering increased awareness around the product, general brand awareness and purchase consideration amongst its target audience: adventurous and open-minded US-based individuals aging 25 years and older.

Truly, meanwhile, targeted female consumers and diverse populations. Through new flavors and communications, Truly will look to further reach Latinos and African-Americans. It will also work to broaden its appeal among men through partnerships with the National Hockey League and other tactics.