Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. Eye shadow can also be applied under the eyes, on the cheeks, or to brow bones.

Ophthalmologist-tested. Non-irritating. Suitable for contact lens wearers. Safe for sensitive eyes.

Earliest evidence of a commercial product called 'eye shadow' dates to the 1910s in the United States. Cosmetics company founder Elizabeth Arden visited beauty salons in Paris in 1912, studying the products and techniques. In 1914 she introduced eye shadow to her own salons in the US.

Best Overall: Tarte Tartelette 2 In Bloom Clay Eye Shadow Palette, $45. Best Technicolor Palette: ColourPop Fade Into the Hue Palette, $35. Best for Eye Contour: Kevyn Aucoin The Contour Eye Shadow Palette, $39. Best Warm-Toned Palette: Anastasia Beverly Hills Soft Glam Eye Shadow Palette, $45.

: a cosmetic cream or powder in one of various colors that is applied to the eyelids to accent the eyes.

An eyeshadow palette offers a spectrum of shades, usually within the same color group, or at least in complementary shades. At one end of the spectrum will be lighter shades (to highlight and brighten) then medium shades (for base shades on lids) then dark shades (for lining and defining).

MUAs often recommend gold, peach, green, and plum shades for brown-eyed beauties, and brown, gold, rose gold, gray, or taupe shades for those with blue eyes.

Cosmetic Regulation, adding five parabens to the list of substances prohibited in cosmetic products. They are: isopropylparaben; isobutylparaben; phenylparaben; benzylparaben; and pentylparaben. Revlon does not use any of these preservatives.

In Ancient Egypt, twelve centuries ago, we find the first traces of the use of eyeshadow: khol in fact, a paste of various minerals and animal fat, of an intense black color, as well as being the basis for mascara, was the blend from which the eyeshadow was born.

Talc or mica is used because it has excellent smoothness. The following ingredients are all used for their covering power: powdered kaolin - a smooth, fine, powdered type of clay; titanium dioxide - this ingredient provides coverage and gives a product its opaque quality.

Cream eyeshadow is more blendable on older eyes and can be much more forgiving due to its hydrating ingredients. For example, MICABEAUTY IPSY-Exclusive Cream Eyeshadow in Bronze is a lightweight but still longwearing cream eyeshadow that never creases.

Rich, Deep Colors Work Best It is important to highlight dark eyes as much as possible, so the best way to go about that is to start out with deeper shades. Colors that fall in the category of dark grays, blues, browns, blacks and violets are all great to utilize.

It Complements your overall looks , A look is incomplete without eye makeup Afterall It is your eyes that grab the attention of someone. so its important to have a good eye makeup or no makeup at all . That's why it is important to do eye make-up to accentuate your beautiful eyes.

With a palette, you have access to a wide range of colors and finishes, allowing you to create various eye looks by mixing and matching different shades. Eyeshadow singles, on the other hand, provide a single shade option, limiting the possibilities for creating complex or multi-dimensional eye looks.

Talc or mica is used because it has excellent smoothness. The following ingredients are all used for their covering power: powdered kaolin - a smooth, fine, powdered type of clay; titanium dioxide - this ingredient provides coverage and gives a product its opaque quality.

We recommend that, after you prepare with a good eye prime, you apply a lighter shade of shadow all over your lids to catch the light and bring them forward. You might opt for our Eye Shade in Cream, Cappuccino, or Caramel Pink. Next, use a slightly darker shade in your eye socket to create definition and depth.