Barbie is the most diverse fashion doll on the market. Barbie is sold in 150 countries worldwide. Barbie has products in over 50 categories, including food, fitness, and clothing. The Barbie brand has over 99% brand awareness globally.

Barbie is an 11-inch- (29-cm-) tall plastic doll with the figure of an adult woman that was originally modeled on the Lilli doll (produced in West Germany from 1955 to 1964), a risqué gag gift for men. The Barbie target demographic is young children.

Online Influencers and Social Media - The company engaged with recognized social media influencers and content creators to promote Barbie products, develop interesting content, and target younger audiences who spend a lot of time on digital platforms.

Barbie was founded in 1959 by Ruth Handler (above, left), a mother and visionary entrepreneur, whose inspiration for Barbie came from watching her daughter project her dreams and aspirations onto paper dolls.

It's not just the organic nostalgia and universality around “Barbie” that contributed to its rocketing success - it was a savvy marketing campaign. From the get-go, it was clear it would be the summer of pink as several brands collaborated with “Barbie” and ads flooded social media.

'It's literally impossible to be a woman' Barbie, the year's biggest blockbuster film, has something to teach the corporate world about supporting women and preventing burnout and fatigue in the workplace.

We'll always have a soft spot in our hearts for 1992 Barbie - and she just so happens to be the best-selling one of all time.

Barbie represents how women can do anything now. For young women, it's saying they can be anything they want to be with hard work and perseverance. The movie is a feminist masterpiece - Barbie represents female empowerment, women being fearless.

Barbie represents how women can do anything now. For young women, it's saying they can be anything they want to be with hard work and perseverance. The movie is a feminist masterpiece - Barbie represents female empowerment, women being fearless.

The doll was marketed as a "Teen-age Fashion Model", with her clothes created by Mattel fashion designer Charlotte Johnson. The first Barbie dolls were manufactured in Japan, with their clothes hand-stitched by Japanese homeworkers. Around 350,000 Barbie dolls were sold during the first year of production.

The Ordinary Barbie trend carries an essential message: self-love and acceptance. It empowers women to recognize that they are all like Barbies in their unique ways, shining brightly in their ordinary lives, irrespective of conforming to conventional beauty ideals or meeting society's expectations.

“What I liked about Barbie for my generation was that they were giving us the narrative that she could do anything: She could be an astronaut, she could be a working woman - she could be a boss.” Atkin recalls how Barbie was one note initially; she wasn't as diverse as she is now.

Barbie's positive and empowering message resonates with young girls around the world, inspiring them to believe in themselves and their dreams. Barbie has been an incredible and meaningful presence for women in leadership since her entrance onto the doll scene decades ago.

When children create imaginary worlds and role play with dolls like Barbie, it prompts them to talk about thoughts about others' emotions and feelings. This can have positive long-lasting effects on children, building social and emotional processing social skills like empathy.

A revolutionary start Barbie made its debut at the American International Toy Fair in 1959 as the first children's fashion doll, similar to adults. She broke away from traditional children's dolls and brought a new dimension to imaginative play by presenting the possibilities of endless adventures.

Barbie Named 2021 Top Global Toy Property of the Year, Per NPD | Mattel, Inc. EL SEGUNDO, Calif. – February 2, 2022 – Mattel, Inc.